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Positive Light Luminizing Lip Gloss Dazzle dupes and alternatives Rare Beauty

Other · Cool

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Milk Makeup Odyssey Hydrating Lip Oil Gloss Globetrot

The equivalent shade and the most similar lip gloss overall.

Your shade
Rare Beauty
DazzleChange shade
Colour family, undertone and depth: Other · Cool
Finish and opacity: Shimmer · Sheer
The match
Milk Makeup
Globetrot
Colour family, undertone and depth: Other · Cool
Finish and opacity: Shimmer · Sheer
Overall match
76out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
90
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
72out of 100
Colour
74
Depth
79
Undertone (Undertone and colour family)
65
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $6 more

Your shade $20 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Honey Diamond
    Shade match 61
    $23SephoraSephoraCosts $3 more

    Matches: Same shine: shimmerBoth claim non-sticky

    Differences: Warm rather than cool undertoneNude rather than otherShimmer rather than holographic (shimmer)

    Score details
    Shade match
    61
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than other · Shimmer rather than holographic (shimmer) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: shimmering honey nude

    Medium confidence· Digital match

    View match
  2. #3 · Pat McGrath Labs

    Lust: Gloss

    Astral Moon Flower
    Shade match 43
    $29SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: holographic

    Differences: Noticeably different swatch colourDeeperOther rather than other

    Score details
    Shade match
    43
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Other rather than other

    Retailer shade note: periwinkle blue with iridescent pearl

    Medium confidence· Digital match

    View match
  3. #4 · L.A. Girl

    Lumilicious Lip Gloss

    Breathless
    Shade match 57
    $7Ulta BeautyUlta Beauty$13 less (65%)

    Matches: Both claim non-sticky

    Differences: DeeperOther rather than otherDoes not claim hydration

    Score details
    Shade match
    57
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Other rather than other · Does not claim hydration

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Frosting
    Shade match 44
    $25SephoraSephoraCosts $5 more

    Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperOther rather than other

    Score details
    Shade match
    44
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Other rather than other · Pearl rather than holographic (shimmer)

    Retailer shade note: white mass with red pearl

    Medium confidence· Digital match

    View match
  5. #6 · Essence

    Extreme Shine Volume Lipgloss

    101 Milky Way
    Match not determinedNo swatch colour on one side
    $1.99$3.99Ulta BeautyUlta Beauty$18.01 less (90%)

    Matches: Same shine: shimmerSame shimmer: holographicBoth claim non-sticky

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: iridescent sheer

    Low confidence· Digital match

    View match
  6. #7 · Dior

    Addict Lip Maximizer Plumping Gloss

    065 Icy Blue
    Shade match 49
    $42SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourDeeperOther rather than other

    Score details
    Shade match
    49
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Other rather than other · Does not claim non-sticky

    Retailer shade note: a sheer pastel blue

    Medium confidence· Digital match

    View match
  7. #8 · Huda Beauty

    Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil

    Juicy Pink Lady
    Shade match 38
    $21SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than other

    Score details
    Shade match
    38
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than other

    Retailer shade note: sheer rosy pink

    Medium confidence· Digital match

    View match
  8. #9 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Sweet Mint - sheer clear
    Shade match 39
    $24SephoraSephoraCosts $4 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourDeeperOther rather than other

    Score details
    Shade match
    39
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Other rather than other · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  9. Shade match 35
    $25SephoraSephoraCosts $5 more

    Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than other

    Score details
    Shade match
    35
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than other · Shimmer rather than holographic (shimmer)

    Retailer shade note: champagne pink shimmer

    Medium confidence· Digital match

    View match
  10. #11 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    SKU 3026234
    Match not determinedNo swatch colour on one side
    $20SephoraSephoraSame price

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer tint · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Low confidence· Digital match

    View match
  11. #12 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    $Uperfine $Suga
    Shade match 33
    $26SephoraSephoraCosts $6 more

    Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneNude rather than other

    Score details
    Shade match
    33
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than other · Sparkle rather than holographic (shimmer)

    Retailer shade note: sparkling white gold

    Medium confidence· Digital match

    View match
  12. #13 · Valentino

    Puffer Complex Lip Plumper Gloss

    00R Dazzling Mermaid
    Shade match 33
    $38SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: holographic

    Differences: Noticeably different swatch colourMauve rather than otherDoes not claim non-sticky

    Score details
    Shade match
    33
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than other · Does not claim non-sticky

    Retailer shade note: holographic shimmer

    Medium confidence· Digital match

    View match
  13. Shade match 33
    $21SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than other

    Score details
    Shade match
    33
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than other

    Retailer shade note: sheer electric pink

    Medium confidence· Digital match

    View match
  14. #15 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Jelly Frost
    Shade match 37
    $12Ulta BeautyUlta Beauty(product price)$8 less (40%)

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourOther rather than otherFrost rather than holographic (shimmer)

    Score details
    Shade match
    37
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer

    Ingredients (not scored): 42% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than other · Frost rather than holographic (shimmer) · Does not claim non-sticky

    Retailer shade note: icy blue

    Medium confidence· Digital match

    View match
  15. #16 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    01 Rose Flash
    Shade match 46
    $38SephoraSephoraCosts $18 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than other

    Score details
    Shade match
    46
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than other · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: custom pink (ph activated)

    Medium confidence· Digital match

    View match
  16. #17 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    110 Milky Nude
    Shade match 36
    $43SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than otherShimmer rather than holographic (shimmer)

    Score details
    Shade match
    36
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than other · Shimmer rather than holographic (shimmer) · Does not claim non-sticky

    Retailer shade note: beige pink nude

    Medium confidence· Digital match

    View match
  17. Shade match 42
    $42SephoraSephoraCosts $22 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourOther rather than otherSparkle rather than holographic (shimmer)

    Score details
    Shade match
    42
    Finish & visual result
    77
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than other · Sparkle rather than holographic (shimmer) · Does not claim non-sticky

    Retailer shade note: Sparkly Finish

    Medium confidence· Digital match

    View match
  18. #19 · Buxom

    Full-On Plumping Lip Polish

    Dylan
    Shade match 28
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same cool undertoneSame shine: shimmerSame transparency: tinted

    Differences: Noticeably different swatch colourDeeperRose rather than other

    Score details
    Shade match
    28
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Rose rather than other · Shimmer rather than holographic (shimmer)

    Retailer shade note: sheer rose shimmer

    Medium confidence· Digital match

    View match
  19. #20 · Pat McGrath Labs

    Lust: Gloss

    Love Potion
    Shade match 24
    $29SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: holographic

    Differences: Noticeably different swatch colourDeeperNude rather than other

    Score details
    Shade match
    24
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Nude rather than other

    Retailer shade note: pale pink taupe with iridescent pearl

    Medium confidence· Digital match

    View match
  20. #21 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    101 Glazed Pink
    Shade match 26
    $42SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: holographic

    Differences: Noticeably different swatch colourDeeperPink rather than other

    Score details
    Shade match
    26
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than other · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool iridescent pink

    Medium confidence· Digital match

    View match
  21. #22 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Laugh-vender
    Shade match 26
    $11.99Ulta BeautyUlta Beauty(product price)$8.01 less (40%)

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPurple rather than other

    Score details
    Shade match
    26
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than other

    Retailer shade note: sheer light purple tint

    Medium confidence· Digital match

    View match
  22. #23 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    102 Glazed Lavender
    Shade match 29
    $42SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPurple rather than other

    Score details
    Shade match
    29
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than other · Pearl rather than holographic (shimmer) · Long-wearing rather than not listed (longevity)

    Retailer shade note: pearly lilac

    Medium confidence· Digital match

    View match
  23. Shade match 27
    $43SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPink rather than other

    Score details
    Shade match
    27
    Finish & visual result
    94
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than other · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Pink

    Medium confidence· Digital match

    View match
  24. #25 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    800 Minter Is Coming
    Shade match 46
    $9.98WalmartWalmart$10.02 less (50%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourOther rather than other

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than other

    Medium confidence· Digital match

    View match
  25. #26 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    $UPERFINE $UGA
    Shade match 26
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneNude rather than other

    Score details
    Shade match
    26
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than other · Sparkle rather than holographic (shimmer)

    Retailer shade note: sparkling white gold

    Medium confidence· Digital match

    View match
  26. Match not determinedNo swatch colour on one side
    $26SephoraSephoraCosts $6 more

    Matches: Both claim hydration

    Differences: Does not claim non-sticky

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · High shine · Buildable

    Ingredients (not scored): 25% ingredient overlap

    Differences: Does not claim non-sticky

    Low confidence· Digital match

    View match
  27. #28 · Lancôme

    Lip Idôle JuicyTreat Oil-in-Gloss

    22 Rosy Plump
    Shade match 40
    $32Ulta BeautyUlta BeautyCosts $12 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than other

    Score details
    Shade match
    40
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than other · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: universal pink

    Medium confidence· Digital match

    View match
  28. #29 · Lancôme

    Lip Idôle JuicyTreat Oil-in-Gloss

    10 Pink Ôh La La
    Shade match 38
    $32SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than otherLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    38
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than other · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  29. #30 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Vanilla - sheer clear
    Shade match 27
    $24SephoraSephoraCosts $4 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone

    Score details
    Shade match
    27
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Nude rather than other · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Milk Makeup Odyssey Hydrating Lip Oil Gloss in Globetrot, against Rare Beauty Positive Light Luminizing Lip Gloss in Dazzle. Every attribute compared, with its share of the score.

ComparedYour shadeDazzleClosest matchGlobetrotScore
Shade match50% of overall72
Colour74#e1e6e5#cfd4d6Close colourColour difference 4.3 (0 is identical)
Depth79Depth 0Depth 8Some differenceDepth difference 7.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30OtherOtherSome differenceNeighbouring colour families
Finish & visual result25% of overall · 2 of 3 compared90
Shine100ShimmerShimmerSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmer75HolographicShimmerSome differenceShimmer rather than holographic
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 76/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Odyssey Hydrating Lip Oil Gloss in Globetrot.

Same or better

  • Same cool undertone
  • Same shine: shimmer
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Runs deeper
  • Shimmer shimmer instead of holographic

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsheer blue with multicolored shimmersky blue shimmer
FormatNot listedOil
BaseOil-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Listed (citral)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Globetrot

Best price
$26Ulta BeautyUlta Beauty
Costs $6 more

Your shade $20 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.