Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same opacity: buildable· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Red rather than berry
Score details
Shade match
62
Finish & visual result
100
Wear & performance
70
Comfort & suitability
70
Slight colour difference · Satin · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · 6-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same cool undertone· Claims transfer resistance· Both claim hydration
Differences: Plum rather than berry· Opaque rather than buildable (opacity)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
77
Finish & visual result
65
Wear & performance
58
Comfort & suitability
70
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
$12.99Ulta Beauty(product price)$11.01 less (46%)4.4 (280,394)
Matches: Same cool undertone
Differences: Pink rather than berry· Opaque rather than buildable (opacity)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
76
Finish & visual result
65
Wear & performance
70
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Plum rather than berry· Opaque rather than buildable (opacity)
Score details
Shade match
67
Finish & visual result
65
Wear & performance
70
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims transfer resistance· Both claim comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (opacity)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
72
Finish & visual result
65
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Claims transfer resistance· Both claim hydration
Differences: Deeper· Red rather than berry· Opaque rather than buildable (opacity)
Score details
Shade match
71
Finish & visual result
65
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Red rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
$13Ulta Beauty(product price)$11 less (46%)4.2 (9,047)
Matches: Same cool undertone· Claims transfer resistance· Both claim comfort
Differences: Deeper· Plum rather than berry· Opaque rather than buildable (opacity)
Score details
Shade match
71
Finish & visual result
65
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
65
Finish & visual result
65
Wear & performance
70
Comfort & suitability
100
Slight colour difference · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Sheer rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in In Charge, against Rare Beauty Soft Pinch Tinted Lip Oil Stain in Affection. Every attribute compared, with its share of the score.
ComparedYour shadeAffectionClosest shade matchIn ChargeHow they compareScore
Shade match60% of overall95
Colour60%93#863153#87284eVery close colourColour difference 1.9 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 2.1 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared65
Finish55%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Opacity45%65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall58
Longevity60%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Powder Kiss Hazy Matte Lipstick in On My Mind, against Rare Beauty Soft Pinch Tinted Lip Oil Stain in Affection. Every attribute compared, with its share of the score.
ComparedYour shadeAffectionClosest overall alternativeOn My MindHow they compareScore
Shade match60% of overall82
Colour60%72#863153#8f1453Close colourColour difference 4.7 (0 is identical)
Depth15%95Deep / darkDeep / darkSameDepth difference 2.9 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Overall match 83/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $11 more
Sephora
