True to Myself Natural Matte Longwear Foundation 3 Fair Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: fair with cool pink undertones
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Matches: Very close colour· Similar undertone (neutral vs cool)· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: very fair with pink undertones
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: L1 - very light with cool undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 3 Fair Cool (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Radiant Longwear Foundation in Oslo - Light 1, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 3 Fair Cool. Every attribute compared, with its share of the score.
Overall match 79/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in F0COOL, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 3 Fair Cool. Every attribute compared, with its share of the score.
ComparedYour shade3 Fair CoolClosest overall alternativeF0COOLHow they compareScore
Shade match55% of overall90
Colour60%83#f9e4dc#fdeee5Close colourColour difference 3.2 (0 is identical)
Overall match 81/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$13 less (34%)
