True to Myself Natural Matte Longwear Foundation 3 Fair Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink or rosy undertones
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
94
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: ultra fair skin with neutral undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light to medium skin with a balance of warm & cool undertones
$25Ulta Beauty(product price)$13 less (34%)4.3 (340)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
55
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: fair light with cool undertone
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for very fair cool skin with a pink hue
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: fairest with cool pinkish-blue undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: lightest with neutral undertones
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: fair with cool pink undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Matches: Very close colour· Similar undertone (neutral vs cool)· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: very fair with pink undertones
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
100
Wear & performance
51
Skin suitability
25
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Matches: Very close colour· Same cool undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: L1 - very light with cool undertones
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: fair with cool pink undertones
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: L1 - very light with cool undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: very fair - almost white for all-over
Matches: Very close colour· Similar undertone (neutral vs cool)· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
49
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
69
Wear & performance
63
Skin suitability
25
Close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 3 Fair Cool (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Farro 1C, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 3 Fair Cool. Every attribute compared, with its share of the score.
ComparedYour shade3 Fair CoolClosest shade matchFarro 1CHow they compareScore
Shade match55% of overall99
Colour60%98#f9e4dc#f9e2d9Looks identicalColour difference 0.8 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit AI Filter Cushion in 11C COOL ROSY, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 3 Fair Cool. Every attribute compared, with its share of the score.
ComparedYour shade3 Fair CoolClosest overall alternative11C COOL ROSYHow they compareScore
Shade match55% of overall93
Colour60%89#f9e4dc#f3dbd5Very close colourColour difference 2.5 (0 is identical)
Overall match 91/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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