True to Myself Natural Matte Longwear Foundation 40 Deep Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with warm, golden undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for deep neutral skin with a peach hue
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for dark tan skin w/ warm undertones
Matches: Similar undertone (warm vs neutral)· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for deep warm skin with a golden hue
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: tan to deep with neutral undertones
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
76
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: very deep with neutral warm undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Similar undertone (warm vs neutral)· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
63
Wear & performance
63
Skin suitability
46
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: tan-deep with neutral undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Same neutral undertone· Same matte finish· Both claim a lightweight feel
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: M5.5 - medium-deep to deep with neutral undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
48
Wear & performance
64
Skin suitability
46
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Adds SPF 50
Differences: Radiant rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
42
Wear & performance
40
Skin suitability
23
Looks identical · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: caramel brown shade with warm undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 40 Deep Neutral (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 340, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 40 Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade40 Deep NeutralClosest shade match340How they compareScore
Shade match55% of overall95
Colour60%98#b36740#b4683fLooks identicalColour difference 0.7 (0 is identical)
Overall match 76/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NYX Professional Makeup Bare With Me Blur Tint Foundation in 14: Medium Tan, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 40 Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade40 Deep NeutralClosest overall alternative14: Medium TanHow they compareScore
Shade match55% of overall93
Colour60%95#b36740#b7653fLooks identicalColour difference 1.4 (0 is identical)
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $16 more
Sephora
