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True to Myself Natural Matte Longwear Foundation 44 Deep Warm dupes and alternatives Rare Beauty

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free26No drying alcohol28Vegan5Cruelty-free11Oil-free4With SPF7Mineral0

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30 matches

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 430

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
44 Deep WarmChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Fenty Beauty
430
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $6 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F16.7NW

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rare Beauty
44 Deep WarmChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F16.7NW
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
88
Wear (Wear & performance)
63
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$24 less (63%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 93
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: dark with warm undertone

    High confidence· Digital match

    View match
  2. #4 · Natasha Denona

    HY-GLAM Powder Foundation

    P10
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    25

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin

    Retailer shade note: deep peach

    High confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    426W
    Shade match 92
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    43N DEEP COCOA
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    94
    Wear & performance
    78
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Eaze Drop Lightweight Blurring Skin Tint

    22
    Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 88
    $35Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Olive
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    416W
    Shade match 88
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 1
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  10. #12 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Chestnut (W-108)
    Shade match 88
    $58SephoraSephoraCosts $20 more

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    32Y
    Shade match 95
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    78
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6N Café Americano
    Shade match 83
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Smashbox

    Always On Skin-Balancing Foundation

    D20W
    Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-two dark with a warm undertone

    High confidence· Digital match

    View match
  14. #16 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    430
    Shade match 94
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm golden undertones

    High confidence· Digital match

    View match
  15. #17 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    420
    Shade match 96
    $44SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  16. #18 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    360
    Shade match 99
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    25

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    445
    Shade match 94
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishClaims not settling into lines

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  18. #20 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    36W Remarkable
    Shade match 94
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  19. #21 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Honey
    Shade match 93
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  20. #22 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark
    Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 92
    $38Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    310 Warm
    Shade match 94
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    63
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  23. #25 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    94
    Wear & performance
    51
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: neutral undertone

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 90
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep with rich golden olive undertones

    High confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 92
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: dark with warm undertone

    High confidence· Digital match

    View match
  26. #28 · KimChi Chic Beauty

    A Really Good Foundation

    132D
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)$9 less (24%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    58
    Skin suitability
    69

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: Tan/Deep with Warm Golden Undertones

    Medium confidence· Digital match

    View match
  27. #29 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Hazelnut
    Shade match 85
    $14.50Ulta BeautyUlta Beauty(product price)$23.50 less (62%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. #30 · Natasha Denona

    HY-GLAM Powder Foundation

    NP14
    Shade match 82
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    25

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin

    Retailer shade note: dark neutral

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 44 Deep Warm (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Looks identical
    • Deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Very close colour
    • Deep · Neutral undertone

    $35

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 430, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 44 Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade44 Deep WarmClosest shade match430Score
Shade match55% of overall99
Colour98#895025#894f26Looks identicalColour difference 0.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall46
Skin type46Combination, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 82/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 430.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim transfer resistance

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F16.7NW, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 44 Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade44 Deep WarmClosest overall alternativeF16.7NWScore
Shade match55% of overall92
Colour93#895025#84502bVery close colourColour difference 1.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F16.7NW.

Same or better

  • $24 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 430

Best price
$44SephoraSephora
Costs $6 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F16.7NW

Match price
$14Ulta BeautyUlta Beauty
$24 less (63%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.