True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium deep with neutral undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium to tan with warm tones
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
64
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: deep olive with golden undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
74
Wear & performance
55
Skin suitability
92
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium - neutral, slightly warm
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: tan to deep with warm undertones
Matches: Same neutral undertone· Same matte finish· Both claim 12-hour wear
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: extra deep with neutral brown undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone
Matches: Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Similar undertone (warm vs neutral)· Same matte finish· Claims not settling into lines
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for dark tan skin w/ warm undertones
$24Ulta Beauty(product price)$14 less (37%)5.0 (1)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
73
Wear & performance
49
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
54
Wear & performance
46
Skin suitability
23
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium deep with neutral golden undertones
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (668)
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims not settling into lines
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
48
Wear & performance
40
Skin suitability
50
Very close colour · Natural finish
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
42
Wear & performance
51
Skin suitability
23
Very close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade38 Medium Deep NeutralClosest shade matchRich HoneyHow they compareScore
Shade match55% of overall94
Colour60%97#bf6f3e#c3713fLooks identicalColour difference 1.0 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, normal, oily, sensitiveCombination, oilyBoth marketed for combination/oily skin
Overall match 81/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade38 Medium Deep NeutralClosest overall alternative12 WarmHow they compareScore
Shade match55% of overall92
Colour60%94#bf6f3e#bf7443Very close colourColour difference 1.6 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 91/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.