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True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral dupes and alternatives Rare Beauty

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 12 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Neutral
    Shade match 90
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    13: Caramel
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium tan with a warm undertone

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep neutral

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Contains drying alcohol

    High confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Warm Beige
    Shade match 88
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: medium deep with warm neutral undertones

    High confidence· Digital match

    View match
  7. #9 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD2NEUTRAL
    Shade match 92
    $17.50$25Ulta BeautyUlta Beauty$20.50 less (54%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    69

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    44N Tan
    Shade match 92
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    25

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin

    Retailer shade note: tan, neutral undertone

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Coconut 356
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol

    High confidence· Digital match

    View match
  10. #12 · NARS

    Natural Matte Longwear Foundation

    Marquises
    Shade match 87
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: MD5 - medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium to tan with warm tones

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C8
    Shade match 91
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep olive with golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC46
    Shade match 91
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    23

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $58Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    55
    Skin suitability
    92

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 86
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral, slightly warm

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · R.E.M. Beauty

    Sweetener Foundation

    tan 9 w
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    25

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin

    Retailer shade note: tan to deep with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC47
    Shade match 88
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep with peachy golden undertones

    High confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N2 Amber Honey
    Shade match 87
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: deep with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    High confidence· Digital match

    View match
  23. #25 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7N1 Deep Amber
    Shade match 84
    $52Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same neutral undertoneSame matte finishBoth claim 12-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    12: Medium Dark
    Shade match 78
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium tan with cool undertone

    Medium confidence· Digital match

    View match
  25. Shade match 83
    $55SephoraSephoraCosts $17 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    High confidence· Digital match

    View match
  26. Shade match 90
    $11.97WalmartWalmart$26.03 less (69%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    350 Somalia
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for dark tan skin w/ warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    DEEP 1
    Shade match 93
    $38SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    46
    Skin suitability
    23

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: medium deep with neutral golden undertones

    High confidence· Digital match

    View match
  30. #32 · Maybelline

    Lifter Stix Multi-Use Face Stick

    60
    Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)$25.01 less (66%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: warm medium/deep

    Medium confidence· Digital match

    View match
  31. #33 · Maybelline

    Fit Me Dewy + Smooth Foundation

    355 Coconut
    Shade match 92
    $8.98WalmartWalmart$29.02 less (76%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    23

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Looks identical
    • Tan · Warm · peach undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

  6. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Very close colour
    • Tan · Olive undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade38 Medium Deep NeutralClosest shade matchRich HoneyScore
Shade match55% of overall94
Colour97#bf6f3e#c3713fLooks identicalColour difference 1.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade38 Medium Deep NeutralClosest overall alternative12 WarmScore
Shade match55% of overall92
Colour94#bf6f3e#bf7443Very close colourColour difference 1.6 (0 is identical)
Depth97TanTanSameDepth difference: 1.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity208-hour wear24-hour wearDifferent24-hour wear claimed against 8-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 12 Warm

Best price
$52SephoraSephora
Costs $14 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.