True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: for light to light-medium skin
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: tanned neutral beige with peach undertone for medium skin
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
70
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Light with Warm Neutral Undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: light to medium w/ neutral undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: M2.5 - Medium with warm undertones, and a peach tone
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: light to medium w/ peach undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
77
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
67
Wear & performance
40
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
57
Wear & performance
42
Skin suitability
46
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
42
Wear & performance
51
Skin suitability
23
Looks identical · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
42
Wear & performance
51
Skin suitability
23
Very close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Apple Pie 255B, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade20 Light Medium NeutralClosest shade matchApple Pie 255BHow they compareScore
Shade match55% of overall97
Colour60%95#f7b384#f5b58bLooks identicalColour difference 1.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Pearl, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade20 Light Medium NeutralClosest overall alternativePearlHow they compareScore
Shade match55% of overall94
Colour60%96#f7b384#f1b183Looks identicalColour difference 1.1 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 86/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
