True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm dupes and alternatives Rare Beauty
4.6 (3,895)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
82
Wear & performance
59
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
100
Wear & performance
51
Skin suitability
25
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Near-identical swatch colour· Same matte finish· Claims not settling into lines
Differences: Olive rather than warm undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for tan skin w/ golden olive undertones
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
73
Wear & performance
49
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm undertones
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
74
Wear & performance
55
Skin suitability
92
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: dark warm with golden undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium with golden undertones
$16Ulta Beauty(product price)$22 less (58%)4.5 (15,723)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: golden caramel with warm undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
55
Skin suitability
92
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
73
Wear & performance
49
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm yellow undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
73
Wear & performance
55
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
51
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a peach hue
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
70
Skin suitability
46
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Mocha 500G, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm. Every attribute compared, with its share of the score.
ComparedYour shade39 Medium Deep WarmClosest shade matchMocha 500GHow they compareScore
Shade match55% of overall99
Colour60%99#b16e39#b06e3aLooks identicalColour difference 0.3 (0 is identical)
Overall match 85/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm. Every attribute compared, with its share of the score.
ComparedYour shade39 Medium Deep WarmClosest overall alternative39W CARAMELHow they compareScore
Shade match55% of overall93
Colour60%89#b16e39#a76d3cVery close colourColour difference 2.5 (0 is identical)
Overall match 91/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $10 more
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