True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
70
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
$24Ulta Beauty(product price)$14 less (37%)5.0 (1)
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
73
Wear & performance
49
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
79
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: medium deep with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
76
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: deep with red golden undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
64
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: medium deep with golden neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: dark light to medium - neutral
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: mid light to medium - neutral
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for medium deep rich warm skin with a golden hue
Matches: Near-identical swatch colour· Same cool undertone· Both claim 12-hour wear
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
42
Wear & performance
55
Skin suitability
50
Looks identical · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light medium with cool undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible Cushion Foundation in 320 Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade35 Medium Deep CoolClosest shade match320 CoolHow they compareScore
Shade match55% of overall97
Colour60%96#cc7f51#ce8257Looks identicalColour difference 1.2 (0 is identical)
Overall match 92/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade35 Medium Deep CoolClosest overall alternative12 CoolHow they compareScore
Shade match55% of overall95
Colour60%93#cc7f51#d08558Very close colourColour difference 1.8 (0 is identical)
Overall match 92/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$24 less (63%)
