True to Myself Natural Matte Longwear Foundation 9 Light Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
85
Wear & performance
63
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for light skin w/ neutral warm undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
66
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: light beige with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium tan with neutral undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium with warm golden undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
88
Wear & performance
51
Skin suitability
46
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
79
Wear & performance
59
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Light skin with pinky-beige undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
54
Wear & performance
51
Skin suitability
92
Very close colour · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 9 Light Neutral (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade9 Light NeutralClosest shade matchSoft Sand 124How they compareScore
Shade match55% of overall99
Colour60%98#f3c8a5#f6caa7Looks identicalColour difference 0.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity30%808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, normal, oily, sensitiveNormal, oilyBoth marketed for normal/oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit AI Filter Cushion in 21N IVORY, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade9 Light NeutralClosest overall alternative21N IVORYHow they compareScore
Shade match55% of overall93
Colour60%95#f3c8a5#efc7a2Looks identicalColour difference 1.4 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 91/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$18.01 less (47%)
Sephora
