True to Myself Natural Matte Longwear Foundation 42 Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for deep neutral skin with a peach hue
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
64
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: medium dark with cool undertone
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for very deep neutral skin with a subtle red hue
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: D1 - deep with cool undertones
$29Ulta Beauty(product price)$9 less (24%)4.6 (558)
Matches: Very close colour· Same cool undertone· Claims not settling into lines
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
65
Wear & performance
58
Skin suitability
69
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: Tan/Deep with Cool Undertones
$16Ulta Beauty(product price)$22 less (58%)4.0 (94)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly deeper· Olive rather than cool undertone· No long-wear claim
Score details
Shade match
76
Finish & visual result
100
Wear & performance
51
Skin suitability
92
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Olive rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
78
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
78
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: for deep skin with neutral bronze undertones
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
88
Wear & performance
51
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep skin with warm, golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: D2 - Deep with warm undertones, and an olive tone
Matches: Near-identical swatch colour· Same cool undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
57
Wear & performance
51
Skin suitability
46
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium deep with red undertones
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deepest with neutral rich brown undertones
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
$13.99Ulta Beauty(product price)$24.01 less (63%)4.3 (33,167)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
76
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
49
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: dark skin w/ cool to neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Both claim a lightweight feel· Adds SPF 25
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
63
Skin suitability
92
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: dark to deep with a neutral undertone
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (668)
Matches: Very close colour· Same cool undertone· Claims not settling into lines
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
48
Wear & performance
40
Skin suitability
50
Very close colour · Natural finish
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 42 Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Almond (C-086), against Rare Beauty True to Myself Natural Matte Longwear Foundation in 42 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade42 Deep CoolClosest matchCool Almond (C-086)How they compareScore
Shade match55% of overall99
Colour60%98#9a5b2f#9b5a2fLooks identicalColour difference 0.7 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 88/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $15 more
