True to Myself Natural Matte Longwear Foundation 12 Light Warm dupes and alternatives Rare Beauty
4.6 (3,895)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Light to medium, warm golden undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
99
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
99
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium light with golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for light skin with warm undertones
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Light skin with beige undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: very fair with golden undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: light to medium w/ gold undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: beige with neutral undertone for light skin
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
76
Wear & performance
61
Skin suitability
25
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 12 Light Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jane Iredale Beyond Matte Liquid Foundation in M6, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm. Every attribute compared, with its share of the score.
ComparedYour shade12 Light WarmClosest shade matchM6How they compareScore
Shade match55% of overall100
Colour60%99#f1be8e#f1be8fLooks identicalColour difference 0.3 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Overall match 88/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Complexion Crush Foundation in Light Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm. Every attribute compared, with its share of the score.
ComparedYour shade12 Light WarmClosest overall alternativeLight WarmHow they compareScore
Shade match55% of overall98
Colour60%97#f1be8e#edbd8fLooks identicalColour difference 0.9 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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