True to Myself Natural Matte Longwear Foundation 33 Medium Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin
Matches: Same matte finish· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
79
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Same matte finish· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
79
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same cool undertone· Adds SPF 50
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
51
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: rich tawny with neutral undertones for medium to dark skin
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
$15.99Ulta Beauty(product price)$22.01 less (58%)4.2 (5,524)
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
43
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: tan skin tones with red undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: mid light - neutral, slightly golden
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: light to medium - neutral, slightly cool peach
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
82
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Both claim a blurring effect· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
73
Wear & performance
49
Skin suitability
25
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin
Matches: Same matte finish· Same medium coverage· Both claim 12-hour wear
Differences: Slightly deeper· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
64
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: medium deep with golden neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
59
Skin suitability
46
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: deep with warm olive undertones
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
59
Skin suitability
46
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: deep with neutral golden-red undertones
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
42
Wear & performance
55
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light medium with cool undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 33 Medium Deep Cool (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 33 Medium Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade33 Medium Deep CoolClosest shade matchTan CoolHow they compareScore
Shade match55% of overall99
Colour60%99#db8758#da8859Looks identicalColour difference 0.4 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, normal, oily, sensitiveCombination, oilyBoth marketed for combination/oily skin
Overall match 84/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 33 Medium Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade33 Medium Deep CoolClosest overall alternative12 CoolHow they compareScore
Shade match55% of overall94
Colour60%90#db8758#d08558Very close colourColour difference 2.2 (0 is identical)
Overall match 92/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18.01 less (47%)
