Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $38 at Sephora
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $14 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light medium warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$22 less (58%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
High confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$22 less (58%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
High confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: light with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$24 less (63%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deep with warm yellow undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: light warm
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium beige with peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Light to medium, warm golden undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephoraCosts $17 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: L5 - Light to medium with warm undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium tan with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $17 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: M3 - Medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$26.01 less (68%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Same priceMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: light with warm yellow undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium w/ peach/gold undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty$26.01 less (68%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$13 less (34%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: light with warm subtle olive undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$22.01 less (58%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: warm undertones
High confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1.50 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: light skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$14 less (37%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$22.01 less (58%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: warm undertones
High confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$4 less (11%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin
Retailer shade note: peach undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraShowing 12 of 28 matches
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 19 Light Medium Warm (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Neutral
$8
Golden
$12
Praline
Light/Medium 2.5W
$31
310
$30
7.5 Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Natural Blur Powder Foundation in 6W, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 6W.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation in 7 Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 7 Warm.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation 6W
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
Charlotte Tilbury Airbrush Flawless Foundation 7 Warm
SephoraYour shade $38 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
