True to Myself Natural Matte Longwear Foundation 48 Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Rich deep · Cool · blue undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
86
Wear & performance
63
Skin suitability
46
Close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
$25Ulta Beauty(product price)$13 less (34%)4.4 (33)
Matches: Same matte finish· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
74
Finish & visual result
94
Wear & performance
78
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Near-identical swatch colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for the deepest darkest skin w/ neutral undertone
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: rich deep with neutral undertones
Matches: Same cool undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: deep-rich with a red undertone
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
82
Wear & performance
40
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Matches: Same matte finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
100
Wear & performance
51
Skin suitability
25
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
51
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: rich skin tones with cool undertones
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
76
Wear & performance
58
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: rich deep with cool red undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: dark deep to rich - neutral, slightly warm
Matches: Same matte finish· Same medium coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: rich deep with neutral undertones
Matches: Near-identical swatch colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
58
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
$14.99Ulta Beauty(product price)$23.01 less (61%)4.3 (32,897)
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
82
Wear & performance
59
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
69
Wear & performance
63
Skin suitability
46
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: deep with rich red undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool (Rich deep · Cool · blue undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 25 R, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade48 Deep CoolClosest shade matchDeepest 25 RHow they compareScore
Shade match55% of overall95
Colour60%91#461b0b#491605Very close colourColour difference 2.1 (0 is identical)
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall25
Skin type100%25Combination, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade48 Deep CoolClosest overall alternative555CHow they compareScore
Shade match55% of overall92
Colour60%87#461b0b#4f220fVery close colourColour difference 2.7 (0 is identical)
Overall match 86/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$22 less (58%)
Walmart
