True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: M3.25 - medium with cool undertones, and a rosy tone
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
82
Wear & performance
40
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium tan with neutral undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light ivory with cool undertone
$16Ulta Beauty(product price)$22 less (58%)4.5 (15,723)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with cool undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
70
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
$6.99Ulta Beauty(product price)$31.01 less (82%)3.8 (142)
Matches: Same cool undertone· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
79
Wear & performance
40
Skin suitability
92
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light medium with rosy undertones
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
59
Skin suitability
46
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: light-medium with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
70
Skin suitability
46
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: light with cool rosy undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
63
Wear & performance
63
Skin suitability
46
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
48
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light - medium with cool pink undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: mid fair - neutral, slightly golden
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
70
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with neutral/rosy undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
59
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin
Matches: Very close colour· Both claim a skin-like finish· Both claim colour stability
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
70
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
25
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 320C, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shade17 Light Medium CoolClosest match320CHow they compareScore
Shade match55% of overall97
Colour60%96#f7b592#f6b898Looks identicalColour difference 1.2 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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