True to Myself Natural Matte Longwear Foundation 23 Medium Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Medium to Dark, warm neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: bronze with golden undertone for dark skin
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
88
Wear & performance
51
Skin suitability
46
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium deep with a peachy golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
55
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
79
Wear & performance
49
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: tanned caramel with golden undertone for medium to dark skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
88
Wear & performance
51
Skin suitability
46
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium skin with neutral undertones
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Tan, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade23 Medium NeutralClosest shade matchNeutral TanHow they compareScore
Shade match55% of overall98
Colour60%97#e5a36e#e3a473Looks identicalColour difference 1.0 (0 is identical)
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 8 Neutral, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade23 Medium NeutralClosest overall alternative8 NeutralHow they compareScore
Shade match55% of overall95
Colour60%92#e5a36e#dda374Very close colourColour difference 2.0 (0 is identical)
Overall match 92/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18.01 less (47%)
