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True to Myself Natural Matte Longwear Foundation 5 Fair Warm dupes and alternatives Rare Beauty

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 18C Seashell

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F0.3W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    3 W
    Shade match 96
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    127 Neutral
    Shade match 88
    $19.99Ulta BeautyUlta Beauty(product price)$18.01 less (47%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim colour stability

    High confidence· Digital match

    View match
  3. Shade match 97
    $47SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair with warm-golden undertones

    High confidence· Digital match

    View match
  4. #6 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 12
    Shade match 91
    $46.90Ulta BeautyUlta BeautyCosts $8.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium Warm
    Shade match 98
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Porcelain (N-010)
    Shade match 93
    $58SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Very Fair, warm neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    2W
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: fair light with warm, subtle peachy undertones

    High confidence· Digital match

    View match
  8. #10 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    220 Versatile Buff II (C)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F1N
    Shade match 87
    $9.80$14Ulta BeautyUlta Beauty$28.20 less (74%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Cool
    Shade match 79
    $52SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W1 Warm Light
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)$24.01 less (63%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair light neutral

    High confidence· Digital match

    View match
  13. #15 · TIRTIR

    Mask Fit AI Filter Cushion

    17C PORCELAIN
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    94
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  14. #16 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Porcelain (N-012)
    Shade match 89
    $58SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    High confidence· Digital match

    View match
  15. #17 · TIRTIR

    Mask Fit AI Filter Cushion

    19C PETAL
    Shade match 78
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    94
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  16. Shade match 97
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    33
    Skin suitability
    46

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    High confidence· Digital match

    View match
  17. #19 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude Ivory
    Shade match 94
    $11.97WalmartWalmart$26.03 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $40Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    69

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  19. Shade match 84
    $18.49Ulta BeautyUlta Beauty$19.51 less (51%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair with cool neutral undertone

    High confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Warm
    Shade match 98
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    High confidence· Digital match

    View match
  21. #23 · Revolution Beauty

    Skin Silk Serum Foundation

    F2
    Shade match 98
    $15Ulta BeautyUlta Beauty(product price)$23 less (61%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: For fair skin tones with a golden undertone

    High confidence· Digital match

    View match
  22. #24 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    2.5N
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  23. Shade match 89
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light with neutral tones

    High confidence· Digital match

    View match
  24. Shade match 89
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    23

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  25. Shade match 92
    $15.13WalmartWalmart$22.87 less (60%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Invisible Matte
    Shade match 90
    $41Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    46

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  27. #29 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N00 Alabaster
    Shade match 88
    $45SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    43
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: very fair skin tones with neutral undertones

    High confidence· Digital match

    View match
  28. Shade match 98
    $32SephoraSephora$6 less (16%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm light nude

    High confidence· Digital match

    View match
  29. #31 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1Y08 - Warm Porcelain
    Shade match 98
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    57
    Wear & performance
    51
    Skin suitability
    46

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for fair to light skin with yellow undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 5 Fair Warm (Fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Looks identical
    • Fair · Warm · golden undertone

    $32

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Looks identical
    • Fair · Warm undertone

    $34

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1W

    • Very close colour
    • Fair · Warm undertone

    $38

  4. Tarte Shape Tape Full Coverage Matte Concealer

    20S light sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 20S light sand

    • Very close colour
    • Fair · Warm · golden undertone

    $32

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Very close colour
    • Fair · Warm · yellow undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 5 Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade5 Fair WarmClosest shade match18C SeashellScore
Shade match55% of overall99
Colour99#f1cdb3#f3ceb4Looks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F0.3W, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 5 Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade5 Fair WarmClosest overall alternativeF0.3WScore
Shade match55% of overall97
Colour95#f1cdb3#f0c9acLooks identicalColour difference 1.4 (0 is identical)
Depth97FairFairSameDepth difference: 1.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F0.3W.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 18C Seashell

Match price
$24Ulta BeautyUlta Beauty
$14 less (37%)

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F0.3W

Match price
$14Ulta BeautyUlta Beauty
$24 less (63%)

Your shade $38 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.