True to Myself Natural Matte Longwear Foundation 10 Light Warm dupes and alternatives Rare Beauty
4.6 (3,895)·Fair · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair beige with light golden undertones
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
79
Wear & performance
66
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light with warm-golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium light with golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: light beige with neutral golden undertone for light skin
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: fair beige with neutral undertone for light skin
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Very close colour· Same olive undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium w/ peach/gold undertones
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
79
Wear & performance
70
Skin suitability
50
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light with warm neutral undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same olive undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: light to medium w/ gold undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium tan with neutral subtle golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Warm rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
70
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: Light medium with neutral yellow undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Warm rather than olive undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with warm undertones
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
79
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Both claim a lightweight feel· Adds SPF 25
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
94
Finish & visual result
58
Wear & performance
63
Skin suitability
92
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Claims not settling into lines
Differences: Warm rather than olive undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
49
Skin suitability
25
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin · Contains drying alcohol
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 10 Light Warm (Fair · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W4 Hazel, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm. Every attribute compared, with its share of the score.
ComparedYour shade10 Light WarmClosest shade match4W4 HazelHow they compareScore
Shade match55% of overall99
Colour60%98#f7c799#f4c597Looks identicalColour difference 0.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 4 Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm. Every attribute compared, with its share of the score.
ComparedYour shade10 Light WarmClosest overall alternative4 WarmHow they compareScore
Shade match55% of overall91
Colour60%94#f7c799#efc399Very close colourColour difference 1.6 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 90/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$18.01 less (47%)
Sephora
