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True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm dupes and alternatives Rare Beauty

Light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Illumination SPF 50+ Medium Tan

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 205C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $53SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    94
    Wear & performance
    55
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    High confidence· Digital match

    View match
  2. #4 · Natasha Denona

    HY-GLAM Powder Foundation

    P3
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    25

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin

    Retailer shade note: light peach

    High confidence· Digital match

    View match
  3. Shade match 93
    $53SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    94
    Wear & performance
    55
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  4. #6 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Porcelain
    Shade match 93
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: for pale to very fair skin

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 87
    $19.99Ulta BeautyUlta Beauty$18.01 less (47%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim colour stability

    High confidence· Digital match

    View match
  6. Shade match 95
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  7. Shade match 91
    $38SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: for fair to light skin

    High confidence· Digital match

    View match
  8. Shade match 93
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  9. Shade match 90
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for light skintones with neutral warm undertones

    High confidence· Digital match

    View match
  10. Shade match 96
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    46

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with warm yellow undertones

    High confidence· Digital match

    View match
  11. Shade match 89
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for light skintones with neutral peach undertones

    High confidence· Digital match

    View match
  12. Shade match 94
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Light with warm undertones

    High confidence· Digital match

    View match
  13. Shade match 94
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.5
    Shade match 88
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair beige with neutral undertones for light skin

    High confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  16. Shade match 93
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with warm/yellow undertones

    High confidence· Digital match

    View match
  17. #19 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W1 Bone
    Shade match 93
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  18. Shade match 87
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain
    Shade match 95
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: pale with warm undertone

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W3 Warm Light Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$24.01 less (63%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Natural
    Shade match 95
    $11.97WalmartWalmart$26.03 less (69%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. Shade match 93
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for light to medium skin with warm undertones

    High confidence· Digital match

    View match
  25. Shade match 79
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light cool

    High confidence· Digital match

    View match
  26. #28 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    8W Limitless
    Shade match 95
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: light warm-peach

    High confidence· Digital match

    View match
  27. #29 · Yepoda

    The Dewy Day

    3N
    Shade match 90
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    46

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: Light medium shade with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · R.E.M. Beauty

    Sweetener Foundation

    light 8 nw
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    25

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  29. Shade match 87
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  30. #32 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 4
    Shade match 95
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    51
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with peach undertones

    High confidence· Digital match

    View match
  31. Shade match 96
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    46

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for fair skin with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm (Light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    255

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 255

    • Very close colour
    • Fair · Warm undertone

    $30

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $8

  4. NARS Radiant Creamy Concealer

    Praline

    NARS Radiant Creamy Concealer, shade Praline

    • Very close colour
    • Light · Warm undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    121

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 121

    • Very close colour
    • Fair · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade14 Light Medium WarmClosest shade matchMedium TanScore
Shade match55% of overall98
Colour98#f6bf9c#f7c29fLooks identicalColour difference 0.8 (0 is identical)
Depth98LightFairCloseDepth difference: 1.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall23
Skin type23Combination, normal, oily, sensitiveNormal, dryBoth marketed for normal skin
Overall match 72/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Adds SPF 50

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 205C, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade14 Light Medium WarmClosest overall alternative205CScore
Shade match55% of overall94
Colour97#f6bf9c#f5c2a0Looks identicalColour difference 1.1 (0 is identical)
Depth98LightFairCloseDepth difference: 1.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall55
Longevity208-hour wear24-hour wearDifferent24-hour wear claimed against 8-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 87/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 205C.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Illumination SPF 50+ Medium Tan

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 205C

Best price
$53SephoraSephora
Costs $15 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.