True to Myself Natural Matte Longwear Foundation 30 Medium Warm dupes and alternatives Rare Beauty
4.6 (3,895)·Medium tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a skin-like finish
Differences: Warm rather than olive undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
94
Wear & performance
55
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
$14Ulta Beauty(product price)$24 less (63%)3.5 (10)
Matches: Very close colour· Same olive undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium or tan skin tones with an olive undertone
$14Ulta Beauty(product price)$24 less (63%)3.5 (10)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium or tan skin tones with a yellow undertone
$14Ulta Beauty(product price)$24 less (63%)3.5 (10)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium or tan skin tones with a warm red undertone
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
92
Finish & visual result
79
Wear & performance
70
Skin suitability
50
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
88
Wear & performance
51
Skin suitability
46
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: MD2.3 - medium-deep with warm undertones
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium dark with neutral undertone
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: dark w/ peach/yellow undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium to dark w/ gold/peach/brown undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deepest neutral with golden undertone for deep dark skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same olive undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
51
Skin suitability
92
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deep with neutral subtle golden undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
92
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a golden-red undertone
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
43
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: tan skin tones with yellow undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
$24Ulta Beauty(product price)$14 less (37%)4.3 (6,617)
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
58
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for tan skin with a peach undertone
$15.99Ulta Beauty(product price)$22.01 less (58%)4.2 (324)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims not settling into lines
Differences: Warm rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
94
Finish & visual result
67
Wear & performance
40
Skin suitability
50
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same olive undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
48
Wear & performance
64
Skin suitability
46
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm (Medium tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 14, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest shade match14How they compareScore
Shade match55% of overall99
Colour60%98#ce8950#cb8952Looks identicalColour difference 0.7 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 10 Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest overall alternative10 WarmHow they compareScore
Shade match55% of overall89
Colour60%91#ce8950#d68a53Very close colourColour difference 2.1 (0 is identical)
Overall match 89/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$22 less (58%)
