True to Myself Natural Matte Longwear Foundation 1 Fair Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$13 less (34%)4.4 (33)
Matches: Same matte finish· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
79
Finish & visual result
94
Wear & performance
78
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair light with cool undertone
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: very fair - almost white for all-over
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
49
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
86
Wear & performance
63
Skin suitability
46
Very close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
86
Wear & performance
63
Skin suitability
46
Close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Same matte finish· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink or rosy undertones
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: fairest with cool pinkish-blue undertones
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
73
Wear & performance
66
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Extra light with neutral undertones
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
79
Wear & performance
59
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance
Retailer shade note: very light skin with neutral beige undertones
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Same neutral undertone· Same matte finish· Both claim a lightweight feel
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
63
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Same neutral undertone· Same medium coverage· Both claim transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: very fair with neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
92
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
74
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
33
Skin suitability
46
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
$25Ulta Beauty(product price)$13 less (34%)4.3 (340)
Matches: Same matte finish· Both claim transfer resistance· Claims not settling into lines
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
55
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: fair light with cool undertone
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
86
Wear & performance
63
Skin suitability
46
Close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 1 Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 0N1 Alabaster, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 1 Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade1 Fair NeutralClosest shade match0N1 AlabasterHow they compareScore
Shade match55% of overall97
Colour60%95#fdeae4#ffe8e1Looks identicalColour difference 1.4 (0 is identical)
Overall match 86/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 000N, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 1 Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade1 Fair NeutralClosest overall alternative000NHow they compareScore
Shade match55% of overall95
Colour60%91#fdeae4#f3e2dbVery close colourColour difference 2.1 (0 is identical)
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.