True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for deep cool skin with a red hue
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Same matte finish· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Same cool undertone· Same matte finish· Both claim 12-hour wear
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: extra deep with cool red undertones
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
76
Wear & performance
51
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium/tan skin tones with cool undertones
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
88
Wear & performance
40
Skin suitability
25
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: tan to deep with cool undertones
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
64
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
59
Skin suitability
46
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: deep with neutral subtle golden undertones
Matches: Same matte finish· Both claim a skin-like finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$29Ulta Beauty(product price)$9 less (24%)4.6 (558)
Matches: Same cool undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Natural matte rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
65
Wear & performance
58
Skin suitability
69
Close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: Medium/Tan with Cool Undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium deep with neutral undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Same matte finish· Same medium coverage· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Same cool undertone· Both claim transfer resistance· Both claim a lightweight feel
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
74
Skin suitability
46
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: D2.5 - Deep with cool undertones
Matches: Same cool undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Radiant rather than matte finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
63
Wear & performance
63
Skin suitability
46
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
74
Wear & performance
55
Skin suitability
92
Close colour · Natural matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$16Ulta Beauty(product price)$22 less (58%)4.3 (2,230)
Matches: Very close colour· Same cool undertone· Adds SPF 30
Differences: Radiant rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
42
Wear & performance
51
Skin suitability
69
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade37 Warm Deep CoolClosest shade matchRich CoolHow they compareScore
Shade match55% of overall96
Colour60%94#bf6e41#c66e41Very close colourColour difference 1.6 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 5C Cortado, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade37 Warm Deep CoolClosest overall alternative5C CortadoHow they compareScore
Shade match55% of overall94
Colour60%90#bf6e41#b96b45Very close colourColour difference 2.3 (0 is identical)
Depth15%97TanTanSameDepth difference: 2.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 88/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$24 less (63%)
