Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Same matte finish· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
82
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
85
Wear & performance
51
Skin suitability
92
Very close colour · Matte · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: tan skin with warm, golden undertones
Matches: Same olive undertone· Same matte finish· Both claim 12-hour wear
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium tan with warm olive undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
70
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: rich tawny with neutral undertones for medium to dark skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium to dark w/ gold/peach/brown undertones
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Slightly deeper· Neutral rather than olive undertone· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
70
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deep with neutral subtle golden undertones
Matches: Same matte finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
100
Wear & performance
51
Skin suitability
25
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily/sensitive skin
$25Ulta Beauty(product price)$13 less (34%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: medium to dark w/ gold/brown undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly deeper· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden undertone
Matches: Same olive undertone· Same medium coverage· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
69
Wear & performance
58
Skin suitability
46
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: tan sand - tan/olive skin with golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
$8.75Ulta Beauty(product price)$29.25 less (77%)5.0 (3)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
72
Wear & performance
51
Skin suitability
50
Looks identical · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Both claim a lightweight feel· Adds SPF 18
Differences: Slightly warmer undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
42
Wear & performance
51
Skin suitability
23
Looks identical · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily/sensitive skin
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 29 Medium Neutral (Medium · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Pistachio Cream 425N, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 29 Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade29 Medium NeutralClosest shade matchPistachio Cream 425NHow they compareScore
Shade match55% of overall92
Colour60%88#e09156#d5925eVery close colourColour difference 2.6 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.4
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 10 Neutral, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 29 Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade29 Medium NeutralClosest overall alternative10 NeutralHow they compareScore
Shade match55% of overall87
Colour60%91#e09156#de9762Very close colourColour difference 2.1 (0 is identical)
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
