True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
88
Wear & performance
49
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
88
Wear & performance
63
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
88
Wear & performance
78
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
73
Wear & performance
66
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: mid light to medium - neutral
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: mid light - neutral, slightly golden
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: MD3.15 - medium-deep to deep with warm undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: light to medium - neutral, slightly cool peach
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for medium deep rich cool skin with a rosy hue
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
49
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with warm neutral undertones
$8.75Ulta Beauty(product price)$29.25 less (77%)5.0 (3)
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
72
Wear & performance
51
Skin suitability
50
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
$12.99Ulta Beauty(product price)$25.01 less (66%)4.3 (668)
Matches: Near-identical swatch colour· Same neutral undertone· Claims not settling into lines
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
48
Wear & performance
40
Skin suitability
50
Looks identical · Natural finish
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 11, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade31 Medium Deep NeutralClosest shade match11How they compareScore
Shade match55% of overall99
Colour60%99#d08659#d1875aLooks identicalColour difference 0.3 (0 is identical)
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay Face Bond Self Setting Waterproof Foundation in 23, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade31 Medium Deep NeutralClosest overall alternative23How they compareScore
Shade match55% of overall97
Colour60%95#d08659#cb875aLooks identicalColour difference 1.4 (0 is identical)
Overall match 91/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
