True to Myself Natural Matte Longwear Foundation 43 Deep Cool dupes and alternatives Rare Beauty
4.6 (3,895)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Near-identical swatch colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
64
Wear & performance
78
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: very tan with pink undertones
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: deeper brown w/ red undertones
Matches: Same cool undertone· Same matte finish· Both claim a skin-like finish
Differences: Slightly deeper· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
85
Wear & performance
59
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
85
Wear & performance
63
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium dark with cool undertone
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
94
Wear & performance
58
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for deep skin with neutral undertones
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
76
Wear & performance
63
Skin suitability
69
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Matches: Similar undertone (neutral vs cool)· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
79
Wear & performance
70
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
76
Wear & performance
51
Skin suitability
69
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium/tan to deep skin tones with cool undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
82
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: deep brown w/ sienna undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
82
Wear & performance
78
Skin suitability
75
Close colour · Matte · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: rich tan with rosy undertones
$20Ulta Beauty(product price)$18 less (47%)4.5 (18)
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
67
Wear & performance
63
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: a red-based rich brown for warmth and saturation
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Same cool undertone· Same medium coverage· Both claim colour stability
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
74
Skin suitability
46
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: medium dark with cool undertone
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
70
Skin suitability
46
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Same cool undertone· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
76
Wear & performance
51
Skin suitability
69
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: deep skin tones with cool undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
85
Wear & performance
63
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
82
Wear & performance
73
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
70
Skin suitability
46
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Same cool undertone· Both claim transfer resistance· Claims not settling into lines
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
58
Wear & performance
67
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-two tan with a cool undertone
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
51
Skin suitability
92
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 43 Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kryolan Professional Makeup Natural Fluid Foundation in NP 10, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 43 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade43 Deep CoolClosest shade matchNP 10How they compareScore
Shade match55% of overall99
Colour60%98#965134#985236Looks identicalColour difference 0.7 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Mocha, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 43 Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shade43 Deep CoolClosest overall alternativeMochaHow they compareScore
Shade match55% of overall97
Colour60%96#965134#995130Looks identicalColour difference 1.3 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $16 more
