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True to Myself Natural Matte Longwear Foundation 33 Medium Deep Cool dupes and alternatives Rare Beauty

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 12 Cool

The equivalent shade and the most similar foundation overall.

Best price
$52SephoraSephora
Costs $14 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    11: Medium Neutral
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: true medium with a cool undertone

    Medium confidence· Digital match

    View match
  2. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Light Beige
    Shade match 87
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5C2 Sepia
    Shade match 93
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $40SephoraSephoraCosts $2 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  5. Shade match 79
    $40SephoraSephoraCosts $2 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Warm
    Shade match 71
    $52SephoraSephoraCosts $14 more

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    92

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: mid light - neutral, slightly golden

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral, slightly cool peach

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    25

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily skin

    Retailer shade note: medium-deep cool

    High confidence· Digital match

    View match
  11. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Tan 335
    Shade match 79
    $11.99Ulta BeautyUlta Beauty$26.01 less (68%)

    Matches: Same matte finishSame medium coverageBoth claim 12-hour wear

    Differences: Slightly deeperNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #13 · Too Faced

    Born This Way Soft Matte Foundation

    Natural Beige
    Shade match 75
    $48Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    High confidence· Digital match

    View match
  13. #14 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5W1.5 Cinnamon
    Shade match 80
    $52SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    46

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: deep with warm olive undertones

    Medium confidence· Digital match

    View match
  14. #15 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N1.5 Maple
    Shade match 80
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: deep with neutral golden-red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 33 Medium Deep Cool (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Close colour
    • Medium · Cool undertone

    $31

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Close colour
    • Medium · Cool undertone

    $34

  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 33 Medium Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade33 Medium Deep CoolClosest match12 CoolScore
Shade match55% of overall94
Colour90#db8758#d08558Very close colourColour difference 2.2 (0 is identical)
Depth96MediumMedium tanCloseDepth difference: 2.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity208-hour wear24-hour wearDifferent24-hour wear claimed against 8-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 12 Cool

Best price
$52SephoraSephora
Costs $14 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.