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True to Myself Natural Matte Longwear Foundation 9 Light Neutral dupes and alternatives Rare Beauty

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol5Vegan0Cruelty-free3Oil-free2With SPF2Mineral1

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10 of 31

Only showing matches with medium coverage.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Soft Sand 124

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
9 Light NeutralChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Maybelline
Soft Sand 124
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$26.01 less (68%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 100 Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rare Beauty
9 Light NeutralChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
100 Light Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
55
Skin (Skin suitability)
92
High confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$19.01 less (50%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    4.5 N
    Shade match 95
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Porcelain (W-016)
    Shade match 95
    $58SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Fair skin, warm undertones

    High confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Soft Matte Foundation

    Swan
    Shade match 93
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 92
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Linden 1.25 N
    Shade match 94
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: light beige with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Ivory 120
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 01 Flax
    Shade match 92
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Natural Matte Velvet Compact Foundation

    3N
    Shade match 93
    $64SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 9 Light Neutral (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Looks identical
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade9 Light NeutralClosest shade matchSoft Sand 124Score
Shade match55% of overall99
Colour98#f3c8a5#f6caa7Looks identicalColour difference 0.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Soft Sand 124.

Same or better

  • $26.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for combination/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 100 Light Warm, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade9 Light NeutralClosest overall alternative100 Light WarmScore
Shade match55% of overall94
Colour97#f3c8a5#efc5a1Looks identicalColour difference 1.0 (0 is identical)
Depth97FairFairSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall55
Longevity208-hour wear48-hour wearDifferent48-hour wear claimed against 8-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 100 Light Warm.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Soft Sand 124

Match price
$11.99Ulta BeautyUlta Beauty
$26.01 less (68%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 100 Light Warm

Match price
$18.99Ulta BeautyUlta Beauty
$19.01 less (50%)

Your shade $38 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.