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True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool dupes and alternatives Rare Beauty

Medium tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol1Vegan2Cruelty-free1Oil-free, applied. RemoveWith SPF0Mineral0

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3 of 31

Only showing matches oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 24

The equivalent shade and the most similar foundation overall.

Your shade
Rare Beauty
35 Medium Deep CoolChange shade
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
24
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
88
Wear (Wear & performance)
78
Skin (Skin suitability)
75
Shade match
86out of 100
Colour
92
Depth
98
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    23
    Shade match 83
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  2. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Natural Beige
    Shade match 80
    $48Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 35 Medium Deep Cool (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Looks identical
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Close colour
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Close colour
    • Medium tan · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 24, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade35 Medium Deep CoolClosest match24Score
Shade match55% of overall86
Colour92#cc7f51#c48054Very close colourColour difference 1.9 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 24.

Same or better

  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 24

Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.