True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral dupes and alternatives Rare Beauty
4.6 (3,895)·Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
64
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: deep olive with golden undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
76
Wear & performance
70
Skin suitability
23
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium with neutral undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
66
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains drying alcohol
Matches: Same matte finish· Both claim a blurring effect· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
59
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for sensitive skin
Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone
The closest shade to Rare Beauty True to Myself Natural Matte Longwear Foundation 38 Medium Deep Neutral (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Refy Skin Base Hydrating Gel Skin Tint in 210W, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade38 Medium Deep NeutralClosest shade match210WHow they compareScore
Shade match55% of overall91
Colour60%92#bf6f3e#bb7445Very close colourColour difference 2.0 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 81/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay Face Bond Self Setting Waterproof Foundation in 29, against Rare Beauty True to Myself Natural Matte Longwear Foundation in 38 Medium Deep Neutral. Every attribute compared, with its share of the score.
ComparedYour shade38 Medium Deep NeutralClosest overall alternative29How they compareScore
Shade match55% of overall87
Colour60%85#bf6f3e#be784cVery close colourColour difference 3.0 (0 is identical)
Depth15%95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 85/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $10 more
