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ColorStay Skin Awaken Concealer Cinnamon dupes and alternatives Revlon

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revlon
CinnamonChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Buildable coverage
The match
Glossier
Medium Tan 4
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Shade match
88out of 100
Colour
93
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $7.01 more

Your shade $14.99 at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revlon
CinnamonChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Buildable coverage
The match
Estée Lauder
5W
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Full rather than buildable coverage

    Retailer shade note: deep with neutral golden-red undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $36SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Full rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: rich tan with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden
    Shade match 83
    $32SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 118 Amber
    Shade match 83
    $22$32SephoraSephoraCosts $7.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 122 Clove
    Shade match 82
    $22$32SephoraSephoraCosts $7.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Medium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 88
    $12Ulta BeautyUlta Beauty(product price)$2.99 less (20%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  7. Shade match 76
    $42SephoraSephoraCosts $27.01 more

    Matches: Same natural finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Full rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 74
    $42SephoraSephoraCosts $27.01 more

    Matches: Same natural finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Full rather than buildable coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 124 Sienna
    Shade match 78
    $22$32SephoraSephoraCosts $7.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Medium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 81
    $30Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Same natural finishSame buildable coverageClaims a skin-like finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Natural Finish Concealer

    050 Café
    Shade match 76
    $10.99Ulta BeautyUlta Beauty(product price)$4 less (27%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  13. Shade match 81
    $30SephoraSephoraCosts $15.01 more

    Matches: Same natural finishClaims not settling into lines

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 71
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly deeperFull rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage

    Retailer shade note: deep with cool subtle red undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $30SephoraSephoraCosts $15.01 more

    Matches: Same natural finishClaims not settling into lines

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 86
    $36Ulta BeautyUlta BeautyCosts $21.01 more

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Matte rather than natural finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 78
    $30Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Same natural finishSame buildable coverageClaims a skin-like finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $31Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSame buildable coverageClaims not settling into lines

    Differences: Luminous rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Luminous rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 78
    $22SephoraSephoraCosts $7.01 more

    Matches: Same buildable coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Does not claim transfer resistance

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $31Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSame buildable coverageClaims not settling into lines

    Differences: Luminous rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Luminous rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for dark cool skin with red undertones

    Medium confidence· Digital match

    View match
  21. Shade match 80
    $39SephoraSephoraCosts $24.01 more

    Matches: Same natural finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  22. Shade match 67
    $34SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral
    Shade match 69
    $32SephoraSephoraCosts $17.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Medium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 64
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly deeperFull rather than buildable coverage

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than buildable coverage

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 76
    $32SephoraSephoraCosts $17.01 more

    Matches: Claims a blurring effectBoth claim 24-hour wearClaims not settling into lines

    Differences: Slightly lighterMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  26. Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Same buildable coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Luminous rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Luminous rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for tan warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  27. Shade match 79
    $39SephoraSephoraCosts $24.01 more

    Matches: Same natural finishClaims a skin-like finishClaims a blurring effect

    Differences: Full rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: Medium Deep, Warm Olive

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    16HR Camo Concealer

    Deep Cinnamon
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$6.99 less (47%)

    Matches: Claims not settling into linesBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep w/ rosy cool undertone - online only

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Revlon ColorStay Skin Awaken Concealer Cinnamon (Tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 115.5 Mocha

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 115.5 Mocha

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $49

  2. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    13 Warm

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 13 Warm

    • Looks identical
    • Tan · Warm undertone

    $52

  3. Tarte Maracuja Juicy Glow Tint

    46S Tan-Deep Sand

    Tarte Maracuja Juicy Glow Tint, shade 46S Tan-Deep Sand

    • Looks identical
    • Tan · Warm · golden undertone

    $42

  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    450W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 450W

    • Looks identical
    • Tan · Warm · golden undertone

    $53

  5. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    56 Medium Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 56 Medium Dark

    • Looks identical
    • Tan · Olive · warm olive undertone

    $56

  6. e.l.f. Cosmetics Soft Glam Satin Foundation

    43 Tan Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 43 Tan Cool

    • Looks identical
    • Tan · Cool undertone

    $8

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4, against Revlon ColorStay Skin Awaken Concealer in Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeCinnamonClosest shade matchMedium Tan 4Score
Shade match55% of overall88
Colour93#ab764a#b27646Very close colourColour difference 1.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4.

Same or better

  • Very close colour
  • Same buildable coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5W, against Revlon ColorStay Skin Awaken Concealer in Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeCinnamonClosest overall alternative5WScore
Shade match55% of overall86
Colour90#ab764a#b37845Very close colourColour difference 2.3 (0 is identical)
Depth97TanTanSameDepth difference: 2.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5W.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

Best price
$22SephoraSephora
Costs $7.01 more

Your shade $14.99 at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5W

Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.