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ColorStay Skin Awaken Concealer Coffee dupes and alternatives Revlon

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Radiant Serum Concealer C7

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revlon
CoffeeChange shade
Depth and undertone: Very deep
Finish and coverage: Natural · Buildable coverage
The match
L'Oréal Paris
C7
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
Shade match
86out of 100
Colour
90
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$16.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $14.99 at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revlon
CoffeeChange shade
Depth and undertone: Very deep
Finish and coverage: Natural · Buildable coverage
The match
Too Faced
Chai
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Best price
$36SephoraSephora
Costs $21.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 76
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Full rather than buildable coverage

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 75
    $42SephoraSephoraCosts $27.01 more

    Matches: Same natural finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Full rather than buildable coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 76
    $34SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Medium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 72
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Full rather than buildable coverage

    Retailer shade note: ultra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $30Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Same natural finishSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 69
    $42SephoraSephoraCosts $27.01 more

    Matches: Same natural finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly lighterFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $35SephoraSephoraCosts $20.01 more

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 68
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly deeperFull rather than buildable coverage

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Natural Finish Concealer

    Dark Coffee
    Shade match 72
    $10.99Ulta BeautyUlta Beauty(product price)$4 less (27%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: 070 beige deep

    Low confidence· Digital match

    View match
  10. Shade match 73
    $36SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $35SephoraSephoraCosts $20.01 more

    Matches: Claims a blurring effectBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Contains drying alcohol

    Retailer shade note: for deep skin with golden undertones

    Medium confidence· Digital match

    View match
  12. Shade match 72
    $36SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 76
    $12Ulta BeautyUlta Beauty(product price)$2.99 less (20%)

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Medium rather than buildable coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 76
    $12Ulta BeautyUlta Beauty(product price)$2.99 less (20%)

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly lighterMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  15. Shade match 83
    $30SephoraSephoraCosts $15.01 more

    Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines

    Differences: Matte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 70
    $36SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral
    Shade match 84
    $31SephoraSephoraCosts $16.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    435 Coffee
    Shade match 75
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Both claim 24-hour wearBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  19. Shade match 61
    $38SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly deeperFull rather than buildable coverage

    Score details
    Shade match
    61
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than buildable coverage

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 84
    $16.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourClaims a skin-like finishClaims not settling into lines

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Natural Finish Concealer

    065 Coffee
    Shade match 63
    $10.99Ulta BeautyUlta Beauty(product price)$4 less (27%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: beige

    Low confidence· Digital match

    View match
  22. Shade match 78
    $30SephoraSephoraCosts $15.01 more

    Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly lighterMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 76
    $35SephoraSephoraCosts $20.01 more

    Matches: Claims a blurring effectBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  24. Shade match 77
    $30SephoraSephoraCosts $15.01 more

    Matches: Claims a blurring effectBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match
  25. Shade match 61
    $34SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than buildable coverage

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  26. Shade match 63
    $36SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterFull rather than buildable coverage

    Score details
    Shade match
    63
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C
    Shade match 74
    $31Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Same buildable coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Luminous rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Luminous rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for dark deep cool skin with pink undertones

    Medium confidence· Digital match

    View match
  28. Shade match 71
    $39SephoraSephoraCosts $24.01 more

    Matches: Same natural finishClaims a skin-like finishClaims a blurring effect

    Differences: Full rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Revlon ColorStay Skin Awaken Concealer Coffee (Very deep) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Juvia's Place I am Magic Natural Radiance Foundation

    205 Tanzania

    Juvia's Place I am Magic Natural Radiance Foundation, shade 205 Tanzania

    • Looks identical
    • Very deep · Neutral undertone

    $24

  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW47

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW47

    • Looks identical
    • Very deep · Warm undertone

    $39

  3. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 25 Golden Olive

    • Looks identical
    • Very deep · Olive · warm olive undertone

    $58

  4. Tarte Amazonian Clay Blurring Powder Foundation

    58S Rich Sand

    Tarte Amazonian Clay Blurring Powder Foundation, shade 58S Rich Sand

    • Looks identical
    • Very deep · Warm · golden undertone

    $40

  5. KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 092

    KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation, shade Deep 092

    • Looks identical
    • Very deep · Neutral undertone

    $42

  6. Revolution Beauty Superfix Blur Longwear Foundation

    F14.9NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F14.9NC

    • Looks identical
    • Very deep · Warm undertone

    $14

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Radiant Serum Concealer in C7, against Revlon ColorStay Skin Awaken Concealer in Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeCoffeeClosest shade matchC7Score
Shade match55% of overall86
Colour90#794520#7d4728Very close colourColour difference 2.3 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in C7.

Same or better

  • Very close colour
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai, against Revlon ColorStay Skin Awaken Concealer in Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeCoffeeClosest overall alternativeChaiScore
Shade match55% of overall83
Colour84#794520#764429Close colourColour difference 3.1 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 80/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai.

Same or better

  • Same natural finish
  • Full rather than buildable coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Radiant Serum Concealer C7

Best price
$16.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $14.99 at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

Best price
$36SephoraSephora
Costs $21.01 more

Your shade $14.99 at Ulta Beauty

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How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.