Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $12.99 at Ulta Beauty
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty
R.E.M. Beauty Starlet Matte Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $12.01 moreMatches: Very close colourSame finish: matteSame format: stick
Differences: Does not claim comfort
Very close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: rich brown matte
Medium confidence· Digital match
Urban Decay Naked Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $12.01 moreMatches: Very close colourSame finish: matteBoth claim crease resistance
Differences: Liquid rather than stick (format)24-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: rich dark brown with red undertones
Medium confidence· Digital match
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourSame longevity: long-wearingBoth claim crease resistance
Differences: Liquid rather than stick (format)Does not claim waterproof
Very close colour · Natural · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Liquid rather than stick (format) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Retailer shade note: medium deep (cool brown)
Medium confidence· Digital match
Rare Beauty Soft Pinch Liquid Contour
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $17.01 moreMatches: Same longevity: long-wearingBoth claim crease resistanceBoth claim waterproof
Differences: Lighter
Close colour · Natural · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Lighter
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: deep brown with cool undertones
Medium confidence· Digital match
Rare Beauty Warm Wishes Effortless Bronzer Stick
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty(product price)$1 less (8%)Matches: Same finish: matteSame format: stickBoth claim crease resistance
Differences: 24-hour wear rather than long-wearing (longevity)Does not claim waterproofDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: matte cool brown
Medium confidence· Digital match
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98 · out of stockView at WalmartUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSUlta BeautyCosts $12.01 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance
Differences: Liquid rather than stick (format)Does not claim waterproof
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Liquid rather than stick (format) · Does not claim waterproof
Retailer shade note: deep chocolate brown
Low confidence· Digital match
Stila Liqua-Play Eye Shadow
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $7.01 moreMatches: Same finish: matteSame format: stickSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
Slight colour difference · Matte · Opaque
Ingredients (not scored): 63% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: Cinnamon Brown Matte
Medium confidence· Digital match
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same finish: matteBoth claim crease resistanceBoth claim waterproof
Differences: Powder rather than stick (format)14-hour wear rather than long-wearing (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephoraCosts $19.01 moreMatches: Same format: stickBoth claim crease resistanceBoth claim waterproof
Differences: DeeperSatin rather than matte (finish)24-hour wear rather than long-wearing (longevity)
Close colour · Satin
Ingredients (not scored): 12% ingredient overlap
Differences: Deeper · Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: rich cocoa
Medium confidence· Digital match
Charlotte Tilbury Exagger-Eyes Waterproof Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta BeautyCosts $13.01 moreMatches: Same finish: matteBoth claim crease resistanceBoth claim waterproof
Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: mocha brown matte
Medium confidence· Digital match
Rabanne Colorshot Matte Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $21.01 moreMatches: Same finish: matteSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colour24-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: matte dark red brown
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.01 moreMatches: Same finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourDoes not claim crease resistanceDoes not claim waterproof
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
about-face Matte Fluid Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $17 · product priceView at Ulta BeautyUlta BeautyCosts $17.01 moreMatches: Same finish: matteBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: matte
Medium confidence· Digital match
Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Same finish: matteSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep neutral brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLiquid rather than stick (format)Does not claim waterproof
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Does not claim waterproof · Does not claim comfort
Retailer shade note: cool brown matte
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeshadow STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $21.01 moreMatches: Same finish: matteBoth claim crease resistanceBoth claim waterproof
Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: matte warm red brown
Medium confidence· Digital match
NARS Total Seduction Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$3.99 less (31%)Matches: Same finish: matte
Differences: Powder rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep brown matte
Low confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta BeautyCosts $13.01 moreMatches: Same finish: matteSame format: stickSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim comfort
Retailer shade note: cool neutral brown
Medium confidence· Digital match
Fenty Beauty Shadowstix Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$13 · out of stockView at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $19.01 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · Does not claim waterproof
Retailer shade note: twinkling candied chestnut
Medium confidence· Digital match
Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $11.01 moreMatches: Same finish: matteBoth claim crease resistanceBoth claim comfort
Differences: Noticeably different swatch colourLighterPowder rather than stick (format)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: rich brown demi-matte
Medium confidence· Digital match
Saie SuperSuede Baked Eyeshadow with 16hr Wear
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $14.01 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourPowder rather than stick (format)Does not claim waterproof
Slight colour difference · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort
Retailer shade note: soft matte
Medium confidence· Digital match
Clinique All About Shadow Single Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Same finish: matteSame longevity: long-wearing
Differences: LighterPalette rather than stick (format)Does not claim crease resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Lighter · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Morphe ChromaPlus 6-Pan Eyeshadow Palette
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $25.01 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance
Differences: Copper rather than brownPowder rather than stick (format)Does not claim waterproof
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Copper rather than brown · Powder rather than stick (format) · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Jane Iredale PurePressed Eye Shadow Triple
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta BeautyCosts $16.01 moreMatches: Same finish: matteSame format: stickBoth claim waterproof
Differences: Noticeably different swatch colourLighter11-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: milk chocolate brown
Medium confidence· Digital match
Nudestix Magnetic Matte Eye Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Same finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterPalette rather than stick (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
Morphe ChromaPlus 6-Pan Eyeshadow Palette
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Same finish: matteSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colourDeeper16-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep warm brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $12.01 moreMatches: Same finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperDoes not claim crease resistance
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: matte dark brown
Low confidence· Digital match
Smashbox Always On Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $13.01 moreMatches: Same finish: matteSame format: stickSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperDoes not claim comfort
Visibly different colour · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim comfort
Retailer shade note: chocolate brown
Medium confidence· Digital match
Fenty Beauty Shadowstix Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$13 · out of stockView at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Near-identical swatch colourBoth claim crease resistanceBoth claim waterproof
Differences: Metallic rather than matte (finish)24-hour wear rather than long-wearing (longevity)Does not claim comfort
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Looks identical · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Metallic rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: dark chocolate brown
Low confidence· Digital match
MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyShowing 12 of 29 matches
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color in Espresso, against Revlon Glimmer Eyeshadow Multi-Stick in Main Character. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color in Espresso.
Weighted ingredient similarity 16%. Ingredients only affect results through the filters.
R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY, against Revlon Glimmer Eyeshadow Multi-Stick in Main Character. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY.
Weighted ingredient similarity 14%. Ingredients only affect results through the filters.
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color Espresso
SephoraYour shade $12.99 at Ulta Beauty
R.E.M. Beauty Starlet Matte Liquid Eyeshadow ILY
Ulta BeautyYour shade $12.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
