Official description
cool chocolate brown
Standardised colour
Brown · Deep / dark · Cool undertone · cool-brown Details
Matte finish · Liquid
Ulta BeautyWhere to buy ILY (1 store)
Ulta Beauty$22View at Ulta BeautySimilar to R.E.M. Beauty Starlet Matte Liquid Eyeshadow ILY
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with ILY
Open Complete My LookFive ways to coordinate with R.E.M. Beauty Starlet Matte Liquid Eyeshadow ILY, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Debut
Ulta Beauty Collection Too Cheeky Lip & Cheek Color Stick, shade Debut
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Cool
$13
154A - Going Nude Tonight
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 154A - Going Nude Tonight
- Neighbouring colour: brown / nude with brown
- Sold as a lipstick · Nude · Deep / dark · Cool
$40
View at SephoraLipstick
Moscow Mule
Buxom Full-On Plumping Lip Cream, shade Moscow Mule
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
123 Auroral Amber
Gucci Long Lasting Satin Lipstick, shade 123 Auroral Amber
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$49
Lip gloss
Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
Vanilla Beige - sheer beige
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Vanilla Beige - sheer beige
- Neighbouring colour: nude with brown
- Combination · Nude · Medium · Neutral
$24
Lip liner
Mahogany
Bobbi Brown Lip Tint Liner & Sheer Lip Stain, shade Mahogany
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$28
Intuitive
Rare Beauty Kind Words Matte Lip Liner, shade Intuitive
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$18
The same colour family across lips, cheeks and eyes.
Blush
Fashion Emergency
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Fashion Emergency
- Same colour family: brown
- Sold as a lipstick · Brown · Deep / dark · Cool
$27
Lipstick
450 Surprise Surprise
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick, shade 450 Surprise Surprise
- Close match
- Colour match · Brown · Deep / dark · Neutral
$35
Uncensored
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Uncensored
- Close match
- Colour match · Brown · Deep / dark · Cool
$25
Lip gloss
Aesthetic
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Aesthetic
- Close match
- Colour match · Brown · Deep / dark · Neutral
$25
Mine
Patrick Ta Major Volume Plumping Lip Gloss, shade Mine
- Same colour family: brown
- Combination · Brown · Deep / dark · Neutral
$26
Lip liner
I Woodn't
Fenty Beauty Trace'd Out Pencil Lip Liner, shade I Woodn't
- Close match
- Colour match · Brown · Deep / dark · Neutral
$24
Syringe Sienna
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner, shade Syringe Sienna
- Close match
- Colour match · Brown · Deep / dark · Neutral
$10
A clear difference in colour or depth, on purpose.
Blush
Moone
Benefit Cosmetics Silky-Soft Powder Blush, shade Moone
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$34
Quit Wine'in
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Quit Wine'in
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$28
Lipstick
Mehr
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Mehr
- Contrast: lighter
- Combination · Pink · Medium · Cool
$25
More Mauve 371
Ulta Beauty Collection Luxe Satin Lipstick, shade More Mauve 371
- Contrast: lighter
- Combination · Pink · Medium · Cool
$12
Lip gloss
020 Mahogany
Dior Addict Lip Maximizer Plumping Gloss, shade 020 Mahogany
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$42
04 Uninhibited
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 04 Uninhibited
- Contrast: red with brown
- Combination · Red · Deep / dark · Neutral
$45
Lip liner
Coupé
MERIT Signature Lip Sheer Lip Liner, shade Coupé
- Contrast: lighter
- Combination · Pink · Medium · Cool
$24
Plum
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Plum
- Contrast: purple with brown
- Combination · Purple · Deep / dark · Cool
$6
Soft colours close to a natural flush.
Blush
Warm Hug
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Warm Hug
- Soft colour, close to a natural flush
- Sold as a lipstick · Nude · Medium · Cool
$27
4, Cinnamon Blush
Armani Beauty Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm, shade 4, Cinnamon Blush
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Neutral
$39
Lipstick
Whiskey Business
Revlon Super Lustrous Lipstick, shade Whiskey Business
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$11.99
Christy
Pat McGrath Labs MatteTrance Lipstick, shade Christy
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$39
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$18
007 Fill Fantasy
Revlon PhotoReady Instant Plump Serum, shade 007 Fill Fantasy
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$12.99
Lip liner
Nude Beige
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Nude Beige
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$6
Let's Bounce
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Let's Bounce
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$9.99
Saturated or deep colours that stand out.
Blush
Unsweetened
MAC Cosmetics Strobe Beam Liquid Blush, shade Unsweetened
- Deep colour that stands out
- Combination · Mauve · Medium · Cool
$30
Very Berry
Juvia's Place Blushed Cream Blush, shade Very Berry
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$17
Lipstick
Cocoa Quench
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Cocoa Quench
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$12
Mauve Matter
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Mauve Matter
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$28
Lip gloss
109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
06 Amber Shine
Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 06 Amber Shine
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$40
Lip liner
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Acai
MAC Cosmetics Lipglazer Glossy Liner, shade Acai
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$25
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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Shade details
- Swatch colour
- #693f2d
- L* 31.2 a* 16.3 b* 18.7
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“cool”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Cool-brown
- from the description (“cool chocolate brown”)
- Finish
- Matte
- the product's attributes
- Pigmentation
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant, Waterproof
- the product's attributes or description
- Skin suitability claims
- Comfortable
- the product's attributes or description
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.