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Starlet Matte Liquid Eyeshadow ILY dupes and alternatives R.E.M. Beauty

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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32 matches

Closest shade match: MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow It's Fabstract

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
R.E.M. Beauty
ILYChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte
The match
MAC Cosmetics
It's Fabstract
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Opaque
Shade match
98out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$28Ulta BeautyUlta Beauty
Costs $6 more

Your shade $22 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revlon Glimmer Eyeshadow Multi-Stick Main Character

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
R.E.M. Beauty
ILYChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte
The match
Revlon
Main Character
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte
Overall match
95out of 100
Shade (Shade match)
96
Finish (Finish, pigmentation & format)
90
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$9.01 less (41%)

Your shade $22 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 91
    $25SephoraSephoraCosts $3 more

    Matches: Very close colourSame finish: matteSame format: liquid

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 50% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Espresso
    Shade match 88
    $25SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame finish: matteSame format: liquid

    Differences: Warm rather than cool undertone24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Looks identical · Matte · Opaque

    Ingredients (not scored): 50% ingredient overlap

    Differences: Warm rather than cool undertone · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep warm brown

    High confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Soft Pinch Liquid Contour

    Tranquil
    Shade match 92
    $30SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame format: liquid

    Differences: Does not claim waterproof

    Score details
    Shade match
    92
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    100

    Very close colour · Natural · Buildable

    Ingredients (not scored): 32% ingredient overlap

    Differences: Does not claim waterproof

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium deep (cool brown)

    High confidence· Digital match

    View match
  4. #6 · Stila

    Liqua-Play Eye Shadow

    Cocoa Pop Matte
    Shade match 88
    $25Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Does not claim waterproof

    Score details
    Shade match
    88
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim waterproof

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 94
    $25Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Stick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    94
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  6. #8 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: 12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 80
    $30SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: LighterCream rather than liquid (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    82
    Wear & performance
    100
    Comfort & skin suitability
    100

    Close colour · Natural · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Cream rather than liquid (format)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    High confidence· Digital match

    View match
  8. #10 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    130 Hater
    Shade match 86
    $29SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Powder rather than liquid (format)14-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than liquid (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  9. #11 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Espress Yo Self
    Shade match 76
    $16Ulta BeautyUlta Beauty$6 less (27%)

    Matches: Same cool undertoneSame finish: matteSame format: liquid

    Differences: Noticeably different swatch colourDoes not claim waterproofDoes not claim comfort

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim waterproof · Does not claim comfort

    Retailer shade note: cool brown matte

    High confidence· Digital match

    View match
  10. #12 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 74
    $30Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame format: liquidBoth claim waterproof

    Differences: Lighter16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  11. #13 · about-face

    Matte Fluid Eye Paint

    Weightless
    Shade match 82
    $17Ulta BeautyUlta Beauty(product price)$5 less (23%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Cream rather than liquid (format)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    82
    Finish, pigmentation & format
    93
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 25% ingredient overlap

    Differences: Cream rather than liquid (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 76
    $34SephoraSephoraCosts $12 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourStick rather than liquid (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Eyeshadow Singles

    Coffee Bean
    Shade match 89
    $9Ulta BeautyUlta Beauty(product price)$13 less (59%)

    Matches: Same finish: matte

    Differences: Powder rather than liquid (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    89
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Unapologetic
    Shade match 79
    $11.99Ulta BeautyUlta Beauty(product price)$10.01 less (46%)

    Matches: Same cool undertoneSame finish: matteBoth claim crease resistance

    Differences: LighterStick rather than liquid (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte cool brown

    High confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Chestnut Sculpt
    Shade match 88
    $32SephoraSephoraCosts $10 more

    Matches: Both claim crease resistanceBoth claim waterproofClaims hydration

    Differences: Satin rather than matte (finish)Stick rather than liquid (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    69
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 24% ingredient overlap

    Differences: Satin rather than matte (finish) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: rich cocoa

    Medium confidence· Digital match

    View match
  16. #18 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 64
    $32SephoraSephoraCosts $10 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterDoes not claim waterproof

    Score details
    Shade match
    64
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  17. #19 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 74
    $25Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: DeeperCream rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    74
    Finish, pigmentation & format
    93
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  18. #20 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Sp-ICE
    Shade match 64
    $16Ulta BeautyUlta Beauty$6 less (27%)

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim waterproofDoes not claim comfort

    Score details
    Shade match
    64
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim waterproof · Does not claim comfort

    Retailer shade note: red brown matte

    Medium confidence· Digital match

    View match
  19. #21 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 66
    $26Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperStick rather than liquid (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  20. #22 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 62
    $20Ulta BeautyUlta Beauty(product price)$2 less (9%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    62
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Stick rather than liquid (format)

    Retailer shade note: Cinnamon Brown Matte

    High confidence· Digital match

    View match
  21. #23 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 79
    $28Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matte

    Differences: Powder rather than liquid (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  22. #24 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 74
    $16Ulta BeautyUlta Beauty$6 less (27%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: LighterPalette rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    74
    Finish, pigmentation & format
    85
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. #25 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Dolce
    Shade match 69
    $24SephoraSephoraCosts $2 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterPowder rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: rich brown demi-matte

    Medium confidence· Digital match

    View match
  24. #26 · Clinique

    All About Shadow Single Eyeshadow

    French Roast
    Shade match 69
    $27Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourPowder rather than liquid (format)Does not claim waterproof

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than liquid (format) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  25. #27 · Jane Iredale

    PurePressed Eye Shadow Triple

    Honeysuckle

    Matched on pan 1

    Shade match 67
    $38Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Copper rather than brownPowder rather than liquid (format)Does not claim waterproof

    Score details
    Shade match
    67
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Copper rather than brown · Powder rather than liquid (format) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Go Cocoa
    Shade match 59
    $20Ulta BeautyUlta Beauty(product price)$2 less (9%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperStick rather than liquid (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format)

    Retailer shade note: Dark Chocolate Matte

    Medium confidence· Digital match

    View match
  27. #29 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Cumin Get It
    Shade match 62
    $26Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: cool neutral brown

    High confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 75
    $11Ulta BeautyUlta Beauty$11 less (50%)

    Matches: Same finish: matte

    Differences: DeeperPalette rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  29. #31 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 69
    $16Ulta BeautyUlta Beauty$6 less (27%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPalette rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  30. #32 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Frappe
    Shade match 92
    $6Ulta BeautyUlta Beauty(product price)$16 less (73%)

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Metallic rather than matte (finish)Stick rather than liquid (format)Does not claim waterproof

    Score details
    Shade match
    92
    Finish, pigmentation & format
    13
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Metallic rather than matte (finish) · Stick rather than liquid (format) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in It's Fabstract, against R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY. Every attribute compared, with its share of the score.

ComparedYour shadeILYClosest shade matchIt's FabstractScore
Shade match55% of overall98
Colour97#693f2d#683f2bLooks identicalColour difference 1.0 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared15
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall85
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 69/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in It's Fabstract.

Same or better

  • Near-identical swatch colour
  • Both claim crease resistance
  • Both claim waterproof

Different

  • Metallic finish instead of matte
  • Cream format instead of liquid
  • 24-hour wear longevity instead of long-wearing
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool chocolate browndark chocolate brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Revlon Glimmer Eyeshadow Multi-Stick in Main Character, against R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY. Every attribute compared, with its share of the score.

ComparedYour shadeILYClosest overall alternativeMain CharacterScore
Shade match55% of overall96
Colour94#693f2d#6c422dVery close colourColour difference 1.5 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared90
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 95/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Glimmer Eyeshadow Multi-Stick in Main Character.

Same or better

  • $9.01 less
  • Very close colour
  • Same finish: matte
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Both claim waterproof
  • Both claim comfort

Different

  • Stick format instead of liquid

Description and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool chocolate brownrich, deep cocoa-brown shade with a matte finish
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow It's Fabstract

Best price
$28Ulta BeautyUlta Beauty
Costs $6 more

Your shade $22 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revlon Glimmer Eyeshadow Multi-Stick Main Character

Match price
$12.99Ulta BeautyUlta Beauty
$9.01 less (41%)

Your shade $22 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.