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PhotoReady Lifting Brow Gel 804 Rich Dark Brown dupes and alternatives Revlon

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: NYX Professional Makeup Rithickulous Brow Mascara Espresso

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Revlon
804 Rich Dark BrownChange shade
Type and hold: Tinted · Strong hold
Finish and wear: —
The match
NYX Professional Makeup
Espresso
Type and hold: Tinted
Finish and wear: Fibres

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
91out of 100
Colour
84
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel Soft Black

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Revlon
804 Rich Dark BrownChange shade
Type and hold: Tinted · Strong hold
Finish and wear: —
The match
Rare Beauty
Soft Black
Type and hold: Tinted · Strong hold
Finish and wear: Natural · Waterproof

Not compared: fibres, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
81out of 100
Type (Type & formula)
100
Hold
100
Colour
54
Finish (Finish & application)
not scored yet
Best price
$21SephoraSephora
Costs $8.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Auburn
    Shade match 88
    $26SephoraSephoraCosts $13.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    88
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: for red hair with a dark undertone

    Medium confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Deep
    Shade match 82
    $29SephoraSephoraCosts $16.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Espresso
    Shade match 74
    $22SephoraSephoraCosts $9.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    4.5
    Shade match 68
    $28SephoraSephoraCosts $15.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    68
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Express Brow Fast Sculpt Mascara

    Deep Brown
    Shade match 64
    $10.99Ulta BeautyUlta Beauty$2 less (15%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Dark Brown
    Shade match 62
    $12.99Ulta BeautyUlta BeautySame price

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    62
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Wow Brow Gel

    Deep Brown
    Shade match 61
    $6Ulta BeautyUlta Beauty$6.99 less (54%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    61
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Ebony Brows
    Shade match 55
    $1.99$3.99Ulta BeautyUlta Beauty$11 less (85%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    55
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  9. Shade match 55
    $24SephoraSephoraCosts $11.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    55
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown black

    Medium confidence· Digital match

    View match
  10. #12 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Cypher
    Shade match 53
    $24SephoraSephoraCosts $11.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool very dark brown/black

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Espresso
    Shade match 50
    $13Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    50
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Black Brown
    Shade match 70
    $13.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Spiked
    Shade match 63
    $26Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 46
    $10Ulta BeautyUlta Beauty$2.99 less (23%)

    Matches: Same form: gel

    Differences: Glue rather than gelExtra strong rather than strongFrom the shade match

    Score details
    Type & formula
    78
    Hold
    65
    Colour
    46
    Finish & application
    not scored yet

    Not compared: fibres, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · Extra strong rather than strong · From the shade match

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 34
    $18.99Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    34
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 33
    $12Ulta BeautyUlta Beauty$0.99 less (8%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    33
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 31
    $20Ulta BeautyUlta BeautyCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    31
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  18. #20 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$3.50 less (27%)

    Matches: Same form: gel

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Low confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 25
    $16SephoraSephoraCosts $3.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  20. #22 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 25
    $24SephoraSephoraCosts $11.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  21. Shade match 25
    $26SephoraSephoraCosts $13.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  22. #24 · Milani

    Stay Put Tinted Brow Mousse

    Brown Black
    Shade match 47
    $7.49$14.99Ulta BeautyUlta Beauty$5.50 less (42%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    47
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  23. Shade match 43
    $11.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    43
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $13.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

NYX Professional Makeup Rithickulous Brow Mascara in Espresso, against Revlon PhotoReady Lifting Brow Gel in 804 Rich Dark Brown. Every attribute compared, with its share of the score.

ComparedYour shade804 Rich Dark BrownClosest shade matchEspressoScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40GelMousseSome differenceMousse rather than gel
Fibresnot comparableNot listedClaimedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableStrongNot listedNot comparableHold not listed for one product
Colour30% of overall91
Shade colour91MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableNot listedBrushNot comparableApplicator not listed for one product
Overall match 71/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Rithickulous Brow Mascara in Espresso.

Same or better

  • Same form: gel
  • Same shade colour: measured

Different

  • Mousse rather than gel

Not compared

  • Fibres: not listed for one
  • Hold: not listed for one
  • Finish: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Black, against Revlon PhotoReady Lifting Brow Gel in 804 Rich Dark Brown. Every attribute compared, with its share of the score.

ComparedYour shade804 Rich Dark BrownClosest overall alternativeSoft BlackScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall100
Hold100StrongStrongSameSame hold
Colour30% of overall54
Shade colour54MeasuredMeasuredSome differenceFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicatornot comparableNot listedBrushNot comparableApplicator not listed for one product
Overall match 81/100Shade match 54/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Black.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same hold: strong

Different

  • From the shade match

Not compared

  • Fibres: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed

Where to buy

Closest shade match

NYX Professional Makeup Rithickulous Brow Mascara Espresso

Best price
$12Ulta BeautyUlta Beauty
$0.99 less (8%)

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel Soft Black

Best price
$21SephoraSephora
Costs $8.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.