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Conceal & Define Soft Matte Full Coverage Foundation F10.9W dupes and alternatives Revolution Beauty

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol12Vegan1Cruelty-free4Oil-free5With SPF3Mineral0

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16 of 30

Only showing matches in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 345

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
345
Depth and undertone: Deep tan · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
93
Depth
100
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $36 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Clinique Acne Solutions Liquid Makeup Foundation WN 118 Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 118 Amber
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
Costs $31 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Perth
    Shade match 89
    $55SephoraSephoraCosts $47 more

    Matches: Same olive undertoneSame full coverageClaims 16-hour wear

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Macao
    Shade match 93
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame olive undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: MD4 - medium-deep to deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Radiant Longwear Foundation

    Macao - Medium 4
    Shade match 83
    $55SephoraSephoraCosts $47 more

    Matches: Same olive undertoneSame full coverageClaims 16-hour wear

    Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: MD4 - medium-deep to deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 79
    $9.92WalmartWalmartCosts $1.92 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 81
    $38SephoraSephoraCosts $30 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Soft Matte Foundation

    Sand
    Shade match 79
    $48SephoraSephoraCosts $40 more

    Matches: Same matte finishClaims a skin-like finishClaims 24-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    445N
    Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourClaims 24-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    350
    Shade match 87
    $44SephoraSephoraCosts $36 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    56 Medium Dark
    Shade match 82
    $56Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Same olive undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium dark with warm olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · Revlon

    PhotoReady Lift & Fill Skin Tint

    160 Medium Deep
    Shade match 88
    $12.59$17.99Ulta BeautyUlta BeautyCosts $4.59 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 23
    Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $61 more

    Matches: Very close colourSame olive undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep with golden olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    58 Medium Dark
    Shade match 78
    $56Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium dark with warm gold undertones

    Medium confidence· Digital match

    View match
  13. #15 · L.A. Girl

    Pro Coverage Liquid Foundation

    Warm Beige
    Shade match 75
    $10Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same full coverageClaims long-wearing

    Differences: Slightly lighterSlightly warmer undertoneRadiant rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than matte finish · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. #16 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 24
    Shade match 84
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F10.9W (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Caramel

    Revlon ColorStay Skin Awaken Concealer, shade Caramel

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Slight colour difference
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 345, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest shade match345Score
Shade match55% of overall93
Colour93#a96d31#a56e3aVery close colourColour difference 1.8 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 345.

Same or better

  • Very close colour
  • Same olive undertone
  • Claims long-wearing
  • Claims transfer resistance

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Acne Solutions Liquid Makeup Foundation in WN 118 Amber, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest overall alternativeWN 118 AmberScore
Shade match55% of overall88
Colour95#a96d31#a6692cLooks identicalColour difference 1.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, dry, oilyBoth marketed for combination/​dry/​oily skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Acne Solutions Liquid Makeup Foundation in WN 118 Amber.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for normal/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 345

Best price
$44SephoraSephora
Costs $36 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Clinique Acne Solutions Liquid Makeup Foundation WN 118 Amber

Match price
$39Ulta BeautyUlta Beauty
Costs $31 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.