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Conceal & Define Soft Matte Full Coverage Foundation F14.9NC dupes and alternatives Revolution Beauty

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Hydromaniac Hydrating Dewy Foundation 80

The equivalent shade: scored on colour, depth and undertone only.

The match
Urban Decay
80
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NW47
Depth and undertone: Very deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 86
    $29Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same warm undertoneSame full coverageClaims long-wearing

    Differences: Natural matte rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than matte finish · Not marketed for sensitive skin

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $53SephoraSephoraCosts $45 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 85
    $9.92WalmartWalmartCosts $1.92 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $40SephoraSephoraCosts $32 more

    Matches: Same matte finishSame full coverageClaims long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $53SephoraSephoraCosts $45 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $53SephoraSephoraCosts $45 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Walnut (NW-092)
    Shade match 82
    $58SephoraSephoraCosts $50 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Same warm undertoneClaims 24-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $47SephoraSephoraCosts $39 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  3. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Hydromaniac Hydrating Dewy Foundation in 80, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest shade match80Score
Shade match55% of overall95
Colour92#784c24#714b27Very close colourColour difference 2.0 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 75/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Hydromaniac Hydrating Dewy Foundation in 80.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest overall alternativeNW47Score
Shade match55% of overall87
Colour79#784c24#7c451fClose colourColour difference 3.8 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.8
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Urban Decay Hydromaniac Hydrating Dewy Foundation 80

Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47

Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.