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Conceal & Define Soft Matte Full Coverage Foundation F12.5C dupes and alternatives Revolution Beauty

Medium tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD101

The equivalent shade: scored on colour, depth and undertone only.

The match
Chanel
BD101
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $63.40 more

Your shade $5.60 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
Cameroon - Tan 4
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
Costs $14.40 more

Your shade $5.60 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $12.99Ulta BeautyUlta BeautyCosts $7.39 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    80

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    19 Warm Beige
    Shade match 94
    $14.99TargetTargetCosts $9.39 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $49.40 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: MD3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $36.40 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    09 Medium
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $36.40 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    Foundation Stick

    201
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)Costs $1.39 more

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $14.95Ulta BeautyUlta BeautyCosts $9.35 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for combination/oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $38Ulta BeautyUlta BeautyCosts $32.40 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium dark with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $69SephoraSephoraCosts $63.40 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $14.50Ulta BeautyUlta BeautyCosts $8.90 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $47.40 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    10: Medium
    Shade match 94
    $14Ulta BeautyUlta BeautyCosts $8.40 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $40SephoraSephoraCosts $34.40 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $14.95Ulta BeautyUlta BeautyCosts $9.35 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for combination/dry skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $40SephoraSephoraCosts $34.40 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $40SephoraSephoraCosts $34.40 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  17. Shade match 79
    $45Ulta BeautyUlta Beauty(product price)Costs $39.40 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: for medium deep rich cool skin with a rosy hue

    Medium confidence· Digital match

    View match
  18. Shade match 76
    $14.59TargetTargetCosts $8.99 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter

    Low confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12.5C (Medium tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  4. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Very close colour
    • Medium tan · Warm undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Close colour
    • Medium tan · Warm · peach undertone

    $30

  6. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD101, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C. Every attribute compared, with its share of the score.

ComparedYour shadeF12.5CClosest shade matchBD101Score
Shade match55% of overall95
Colour92#c38459#bc855cVery close colourColour difference 1.9 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionMediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD101.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12.5C. Every attribute compared, with its share of the score.

ComparedYour shadeF12.5CClosest overall alternativeCameroon - Tan 4Score
Shade match55% of overall92
Colour93#c38459#bf8661Very close colourColour difference 1.8 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · yellowNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD101

Match price
$69Ulta BeautyUlta Beauty
Costs $63.40 more

Your shade $5.60 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

Match price
$20Ulta BeautyUlta Beauty
Costs $14.40 more

Your shade $5.60 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.