Fair · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
25 of 35 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at Sephora
Ulta Beautyfrom $58 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $10.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSSephoraCosts $61 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sUlta BeautyCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: for light skin peachy undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $31 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair beige with neutral undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $45 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta BeautyCosts $45 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephoraCosts $61 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $4.99 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $45 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $61 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $4.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $32 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: fair neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $4.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonTargetCosts $6.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Extra light, neutral warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Light, neutral warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: fair light with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraMacy's$39View at Macy'sUlta Beauty(product price)Costs $46 moreMatches: Similar undertone (cool vs neutral)Same matte finishClaims a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 23 matches
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F2.5NC (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 40 Cream Chamois
$22
Cotton Candy 2.3 Beige
$31
Light 2
$22
1N02
$35
4 Fair
$36
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Ivory (C-026), against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F2.5NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Ivory (C-026).
13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 720 Bali, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F2.5NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 720 Bali.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Ivory (C-026)
SephoraYour shade $8 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation 720 Bali
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
