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Perfect Base Foundation Stick 20C Very Deep Cool dupes and alternatives Rude

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 61N espresso neutral

The equivalent shade and the most similar foundation overall.

The match
Tarte
61N espresso neutral
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
60
Wear (Wear & performance)
51
Skin (Skin suitability)
50
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $33.25 more

Your shade $8.75 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $14.50Ulta BeautyUlta Beauty(product price)Costs $5.75 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Full rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)Costs $9.24 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims a skin-like finish

    Differences: Full rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    40
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than light coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    3 Katsina
    Shade match 86
    $12$20Ulta BeautyUlta BeautyCosts $3.25 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Full rather than light coverage

    Retailer shade note: cool undertone for the richest of deep complexions

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 20C Very Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Looks identical
    • Rich deep · Neutral undertone

    $34

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 61N espresso neutral, against Rude Perfect Base Foundation Stick in 20C Very Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade20C Very Deep CoolClosest match61N espresso neutralScore
Shade match55% of overall97
Colour95#4b291f#4f291eLooks identicalColour difference 1.4 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared60
Finishnot comparableNot listedMatteNot comparedFinish not listed for one product
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 61N espresso neutral.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Full rather than light coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 61N espresso neutral

Best price
$42SephoraSephora
Costs $33.25 more

Your shade $8.75 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.