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Perfect Base Foundation Stick 20C Very Deep Cool dupes and alternatives Rude

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 430 Cool

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
430 Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.24 more

Your shade $8.75 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    11
    Shade match 81
    $39SephoraSephoraCosts $30.25 more

    Matches: Same light coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    420 Neutral
    Shade match 83
    $16.99Ulta BeautyUlta BeautyCosts $8.24 more

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  3. #4 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 81
    $39SephoraSephoraCosts $30.25 more

    Matches: Same light coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $40SephoraSephoraCosts $31.25 more

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  5. Shade match 79
    $38SephoraSephoraCosts $29.25 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: very deep, neutral to cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 20C Very Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Looks identical
    • Rich deep · Neutral undertone

    $34

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool, against Rude Perfect Base Foundation Stick in 20C Very Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade20C Very Deep CoolClosest match430 CoolScore
Shade match55% of overall94
Colour90#4b291f#472b21Very close colourColour difference 2.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finishnot comparableNot listedRadiantNot comparedFinish not listed for one product
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, low silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 430 Cool

Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.24 more

Your shade $8.75 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.