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DoubleDown Lip Definer 2-in-1 Liner and Balm That’s Cute dupes and alternatives Sacheu

Pink · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: NARS Long Lasting Matte Lip Liner Babylon Pink

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Sacheu
That’s CuteChange shade
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: Satin
The match
NARS
Babylon Pink
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: Matte · Opaque
Shade match
91out of 100
Colour
87
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $10 more

Your shade $16 at Ulta Beauty

Closest overall alternative: IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Sacheu
That’s CuteChange shade
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: Satin
The match
IT Cosmetics
PINK IN POWER
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: —
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$29Ulta BeautyUlta Beauty
Costs $13 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Divine Rose
    Shade match 83
    $29SephoraSephoraCosts $13 more

    Matches: Very close colourSame longevity: long-wearingClaims comfort

    Differences: Warm rather than cool undertoneRose rather than pinkDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than pink · Does not claim hydration

    Retailer shade note: warm mauve rose

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Pinky
    Shade match 84
    $4Ulta BeautyUlta Beauty(product price)$12 less (75%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: bubblegum pink

    Medium confidence· Digital match

    View match
  3. #5 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Nude Venus
    Shade match 69
    $29Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Neutral rather than cool undertoneRose rather than pinkDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than pink · Does not claim hydration

    Retailer shade note: neutral coral rose

    Medium confidence· Digital match

    View match
  4. #6 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Naked Seduction
    Shade match 66
    $29SephoraSephoraCosts $13 more

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than cool undertoneMauve rather than pinkDoes not claim hydration

    Score details
    Shade match
    66
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Mauve rather than pink · Does not claim hydration

    Retailer shade note: neutral warm mauve

    Medium confidence· Digital match

    View match
  5. #7 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Make It Known
    Shade match 70
    $16SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingClaims waterproof

    Differences: Nude rather than pink

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: soft matte pink nude

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Rosewood
    Shade match 84
    $25SephoraSephoraCosts $9 more

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  7. #9 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Coralust
    Shade match 64
    $29SephoraSephoraCosts $13 more

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than cool undertoneCoral rather than pinkDoes not claim hydration

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Coral rather than pink · Does not claim hydration

    Retailer shade note: nude coral

    Medium confidence· Digital match

    View match
  8. #10 · Westman Atelier

    Lip Shape Defining Lip Liner

    Petal
    Shade match 61
    $34SephoraSephoraCosts $18 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone

    Score details
    Shade match
    61
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Rose rather than pink

    Retailer shade note: dusty nude rose

    Medium confidence· Digital match

    View match
  9. Shade match 65
    $20SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: baby pink

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Pale Pink
    Shade match 59
    $6Ulta BeautyUlta Beauty(product price)$10 less (63%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: light blue-toned pink

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Shimmering Rose
    Shade match 88
    $9.50Ulta BeautyUlta Beauty(product price)$6.50 less (41%)

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Rose rather than pinkNot listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than pink · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Super Stay Peel Off Lip Liner

    Dawn
    Shade match 79
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Johnny
    Shade match 58
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    58
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Citrine
    Shade match 57
    $6Ulta BeautyUlta Beauty(product price)$10 less (63%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: pearly mauve-pink

    Medium confidence· Digital match

    View match
  15. Shade match 60
    $20SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourRose rather than pink

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink

    Retailer shade note: medium cool rose

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Pillow Talk Fair
    Shade match 74
    $28SephoraSephoraCosts $12 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Nude rather than pink6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than pink · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool pink nude

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Lip Liner Pencil

    Edge To Edge
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same cool undertone

    Differences: Not listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: midtone dirty blue pink

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Color Sensational Shaping Lip Liner

    Palest Pink
    Shade match 72
    $8.49Ulta BeautyUlta Beauty$7.51 less (47%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Medium confidence· Digital match

    View match
  19. #21 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Pink Chiffon
    Shade match 64
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourRose rather than pink

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink

    Retailer shade note: cool dusty rose

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Sand Pink
    Shade match 54
    $6Ulta BeautyUlta Beauty(product price)$10 less (63%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: fuchsia pink

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Soft Pink
    Shade match 59
    $5Ulta BeautyUlta Beauty$11 less (69%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Super Stay Peel Off Lip Liner

    Haze
    Shade match 74
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Nude rather than pink24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than pink · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: mid tone Nude

    Medium confidence· Digital match

    View match
  23. #25 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    44 NUDE LAVALLIERE
    Shade match 72
    $29SephoraSephoraCosts $13 more

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: light cool pink

    Medium confidence· Digital match

    View match
  24. #26 · Sacheu

    Peel Off Lip Liner STAY-N

    First Bloom
    Shade match 52
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Peel Off Lip Liner

    Twilight
    Shade match 73
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Berry rather than pink24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than pink · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep mauve berry

    Medium confidence· Digital match

    View match
  26. #28 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Sugar - soft cool pink
    Shade match 64
    $20SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingClaims waterproofClaims comfort

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than pink

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Colorful 8HR Longwear Transferproof Lip Liner

    19 Crushed Raspberry
    Shade match 69
    $13SephoraSephora$3 less (19%)

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Red rather than pink8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than pink · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte muted red

    Medium confidence· Digital match

    View match
  28. #30 · Refy

    Lip Sculpt Longwear Liner

    Blush
    Shade match 64
    $26SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    63
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: light neutral pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NARS Long Lasting Matte Lip Liner in Babylon Pink, against Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in That’s Cute. Every attribute compared, with its share of the score.

ComparedYour shadeThat’s CuteClosest shade matchBabylon PinkScore
Shade match60% of overall91
Colour87#ed8f9e#ea8892Very close colourColour difference 2.7 (0 is identical)
Depth95LightLightSameDepth difference 3.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall78
Finish78SatinMatteCloseMatte finish rather than satin
Wear & performance25% of overall · 2 of 4 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Long Lasting Matte Lip Liner in Babylon Pink.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Claims smudge and transfer

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsoft pinkcool light pink
BaseOil-based, moderate siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER, against Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in That’s Cute. Every attribute compared, with its share of the score.

ComparedYour shadeThat’s CuteClosest overall alternativePINK IN POWERScore
Shade match60% of overall87
Colour81#ed8f9e#da8e98Close colourColour difference 3.6 (0 is identical)
Depth92LightLightSameDepth difference 3.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableSatinNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER.

Same or better

  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsoft pinklight cool pink
BaseOil-based, moderate siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

NARS Long Lasting Matte Lip Liner Babylon Pink

Best price
$26SephoraSephora
Costs $10 more

Your shade $16 at Ulta Beauty

Closest overall alternative

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER

Best price
$29Ulta BeautyUlta Beauty
Costs $13 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.