Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $20 at Sephora
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $20 at Sephora
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Same warm undertoneSame format and precision: pencilBoth claim comfort
Differences: Lighter
Close colour · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter
Retailer shade note: warm peach brown
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $6 moreMatches: Very close colourSame warm undertoneSame finish: matte
Differences: Long-wearing rather than not listed (longevity)Does not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep cocoa brown
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $5 moreMatches: Very close colourSame finish: matteClaims smudge and transfer
Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep neutral brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $4 moreMatches: Same warm undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colour
Slight colour difference · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: warm brown
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Same warm undertoneSame format and precision: pencil
Differences: Nude rather than brownDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 13% ingredient overlap
Differences: Nude rather than brown · Does not claim comfort · Does not claim hydration
Retailer shade note: grey beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (65%)Matches: Same warm undertoneSame format and precision: pencilBoth claim comfort
Differences: Does not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: muted golden brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Same format and precision: pencil
Differences: Cool rather than warm undertoneDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: intense brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same finish: matteSame format and precision: pencil
Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: intense deep brown
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$1 less (5%)Matches: Very close colourSame warm undertoneClaims smudge and transfer
Differences: Long-wearing rather than not listed (longevity)Does not claim hydration
Very close colour · Buildable
Ingredients (not scored): 22% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: taupe brown
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta Beauty$4 less (20%)Matches: Very close colourSame warm undertoneBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: warm brown
Medium confidence· Digital match
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $7 moreMatches: Same finish: matteClaims smudge and transferClaims waterproof
Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: deep neutral brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraSephoraCosts $2 moreMatches: Same warm undertoneSame finish: matteSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: medium brown
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $4 moreMatches: Same warm undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown
Retailer shade note: warm medium nude
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Same format and precision: pencil
Differences: Cool rather than warm undertoneDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: intense reddish-brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (65%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than warm undertoneDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim hydration
Retailer shade note: grey taupe brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty(product price)$16.01 less (80%)Matches: Same warm undertoneSame finish: matteClaims waterproof
Differences: 8-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: 8-hour wear rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta Beauty
Walmart$7.13View at WalmartSephoraCosts $5 moreMatches: Same warm undertoneSame finish: matteClaims smudge and transfer
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: rich terracotta brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $7 moreMatches: Same warm undertoneSame finish: matteClaims smudge and transfer
Differences: Long-wearing rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty(product price)$13 less (65%)Matches: Same warm undertoneSame format and precision: pencilBoth claim comfort
Differences: LighterRose rather than brownDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Rose rather than brown · Does not claim hydration
Retailer shade note: dusty rose
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta BeautyCosts $15 moreMatches: Same format and precision: pencil
Differences: Cool rather than warm undertoneDoes not claim comfortDoes not claim hydration
Slight colour difference
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: medium plum brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$7 less (35%)Matches: Same warm undertoneSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfortDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: golden muted brown
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$13 less (65%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than warm undertoneNude rather than brownDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown · Does not claim hydration
Retailer shade note: mauve taupe
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta BeautySame priceMatches: Same warm undertoneBoth claim hydration
Differences: Does not claim comfort
Close colour
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: medium warm brown
Medium confidence· Digital match
DIBS Beauty No Pressure Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$14 less (70%)Matches: Same finish: matteSame format and precision: pencil
Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep brown with purple undertones
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same format and precision: pencilBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourDeeperCool rather than warm undertone
Slight colour difference · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cool rather than warm undertone · Mauve rather than brown
Retailer shade note: cool mauve
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $6 moreMatches: Same finish: matteClaims smudge and transferSame format and precision: pencil
Differences: DeeperNeutral rather than warm undertoneLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Deeper · Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Rich Chocolate Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$14 less (70%)Matches: Same warm undertoneSame finish: matteSame format and precision: pencil
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: milk chocolate brown
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$1 less (5%)Matches: Claims smudge and transferSame format and precision: pencilBoth claim comfort
Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim hydration
Close colour · Buildable
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: taupe brown
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyShowing 12 of 28 matches
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip in Americano, against Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Coy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip in Americano.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
MERIT Signature Lip Sheer Lip Liner in Cowboy, against Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Coy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT Signature Lip Sheer Lip Liner in Cowboy.
Weighted ingredient similarity 1%. Ingredients only affect results through the filters.
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip Americano
Ulta BeautyYour shade $20 at Sephora
MERIT Signature Lip Sheer Lip Liner Cowboy
SephoraYour shade $20 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
