Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Rose rather than nude
Score details
Shade match
65
Finish & visual result
50
Wear & performance
100
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than nude · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil
Differences: Warm rather than cool undertone· Brown rather than nude· Long-wearing rather than not listed (longevity)
Score details
Shade match
67
Finish & visual result
100
Wear & performance
64
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than nude · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Claims smudge and transfer· Same format and precision: pencil
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Long-wearing rather than not listed (longevity)
Score details
Shade match
65
Finish & visual result
100
Wear & performance
55
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same finish: matte· Claims smudge and transfer· Claims waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· 16-hour wear rather than not listed (longevity)
Score details
Shade match
66
Finish & visual result
100
Wear & performance
52
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort
Morphe Signature Lip Pencil in Bubble Bath, against Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Twist. Every attribute compared, with its share of the score.
ComparedYour shadeTwistClosest shade matchBubble BathHow they compareScore
Shade match60% of overall79
Colour60%65#9f6677#a46468Slight colour differenceColour difference 5.7 (0 is identical)
Depth20%100MediumLightCloseDepth difference 0.3 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100NudeNudeSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity30%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfer30%—not comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 81/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT Signature Lip Sheer Lip Liner in Subconscious, against Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Twist. Every attribute compared, with its share of the score.
ComparedYour shadeTwistClosest overall alternativeSubconsciousHow they compareScore
Shade match60% of overall78
Colour60%80#9f6677#9f6970Close colourColour difference 3.7 (0 is identical)
Depth20%99MediumDeep / darkCloseDepth difference 0.7 on the 0–100 scale
Overall match 84/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.