Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
9 matches
9 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: gel. Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $15 at Sephora
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at Sephora
Ulta Beauty$27View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $15 at Sephora
Maybelline Tattoo Studio Ink Pen Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyNot compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $11 moreMatches: Same form: brush tip penSame tip: brush tipSame texture: liquid
Differences: Matte rather than satin
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than satin
Retailer shade note: brown
Medium confidence· Digital match
MAC Cosmetics Brushstroke 24-Hour Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same form: brush tip penSame tip: brush tipSame texture: liquid
Differences: Matte rather than satin
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than satin
Medium confidence· Digital match
IT Cosmetics Superhero Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$4.01 less (27%)Matches: Same form: brush tip penSame tip: brush tipSame texture: liquid
Differences: Matte rather than satin
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than satin
Medium confidence· Digital match
Maybelline Hyper Easy Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $11 moreMatches: Similar formSame texture: liquidSame waterproof: claimed
Differences: Felt tip rather than brush tipMatte rather than satin
Differences: Felt tip rather than brush tip · Matte rather than satin
Medium confidence· Digital match
Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Similar formSame texture: liquidSame waterproof: claimed
Differences: Felt tip rather than brush tipMatte rather than satin
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Matte rather than satin
Retailer shade note: ultra black
Medium confidence· Digital match
KVD Beauty Ink Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Similar formSame texture: liquidSame smudge resistance: claimed
Differences: Felt tip rather than brush tipMetallic rather than satin
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Metallic rather than satin
Medium confidence· Digital match
Lancôme ARTLINER Precision Felt-Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Similar formSame waterproof: claimedSame smudge resistance: claimed
Differences: Felt tip rather than brush tipMatte rather than satin
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Matte rather than satin
Retailer shade note: chocolate brown
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Eyeliner Marker
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyUlta Beauty$13.01 less (87%)Matches: Similar formSame waterproof: claimedSame longevity: long-wearing
Differences: Felt tip rather than brush tipMatte rather than satin
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Matte rather than satin
Medium confidence· Digital match
Essence Eyeliner Pen Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99View at Ulta BeautyToo Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Chocolate, against Sephora Collection 12H Intense Ink Brush Tip Liquid Liner in 02 Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Chocolate.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Tattoo Studio Ink Pen Eyeliner in Brown, against Sephora Collection 12H Intense Ink Brush Tip Liquid Liner in 02 Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Tattoo Studio Ink Pen Eyeliner in Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner Killer Chocolate
SephoraYour shade $15 at Sephora
Maybelline Tattoo Studio Ink Pen Eyeliner Brown
Ulta BeautyYour shade $15 at Sephora
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
