Medium light · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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31 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $24 at Sephora
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan with warm peach undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: M5 - medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a peachy-golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$5.01 less (21%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $31 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $17 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium with a warm undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$6.50 less (27%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.50View at Ulta BeautyUlta Beauty$5.01 less (21%)Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $25 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneDoes not claim transfer resistanceContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker medium skin with warm olive undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$5.01 less (21%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperFull rather than medium coverageContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $31 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Olive rather than warm undertone · Does not claim transfer resistance
Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraMacy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $45 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium to tan warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $34 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Medium to Dark, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39 · out of stockView at SephoraUlta Beauty(product price)$5.01 less (21%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$8.01 less (33%)Matches: Very close colourSame warm undertoneBoth claim transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty$5.01 less (21%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10 less (42%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium or tan skin tones with a warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishNot marketed for dry/combination skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: medium warm 8.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraUlta Beauty(product price)$10 less (42%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium or tan skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$9.60 less (40%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for medium skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $34 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Medium to Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (63%)Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for medium skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephora$40 · out of stockView at SephoraShowing 12 of 29 matches
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 23Y (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Tan 3.5W
$31
2Y36
$35
WN 94 Deep Neutral
$22
13W
$30
Dune 7.5
$39
NC40
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Armani Beauty Luminous Silk Foundation in 5.8, against Sephora Collection Best Skin Ever Liquid Foundation in 23Y. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Armani Beauty Luminous Silk Foundation in 5.8.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm, against Sephora Collection Best Skin Ever Liquid Foundation in 23Y. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Armani Beauty Luminous Silk Foundation 5.8
SephoraYour shade $24 at Sephora
e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
