Best Skin Ever Liquid Foundation 25O dupes and alternatives Sephora Collection
3.8 (1,315)·Medium light · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
89
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a peachy-golden undertone
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
89
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Matches: Near-identical swatch colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
$17.99Ulta Beauty(product price)$6.01 less (25%)4.2 (5,328)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
68
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol
$9Ulta Beauty(product price)$15 less (63%)4.3 (644)
Matches: Very close colour· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 25O (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
RMS Beauty ReEvolve Natural Finish Foundation in 55, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.
ComparedYour shade25OClosest shade match55How they compareScore
Shade match55% of overall96
Colour60%94#dca56d#d7a165Very close colourColour difference 1.7 (0 is identical)
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 265, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.
ComparedYour shade25OClosest overall alternative265How they compareScore
Shade match55% of overall92
Colour60%91#dca56d#dba778Very close colourColour difference 2.2 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 93/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$5.01 less (21%)
