Best Skin Ever Liquid Foundation 30Y dupes and alternatives Sephora Collection
3.8 (1,315)·Deep tan · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
89
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
76
Wear & performance
54
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
76
Wear & performance
68
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
79
Wear & performance
72
Skin suitability
90
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan with Cool Neutral Undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
62
Wear & performance
82
Skin suitability
33
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/combination skin
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: TAN TO DARK WARM OLIVE UNDERTONES
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (324)
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
81
Wear & performance
40
Skin suitability
50
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 30Y (Deep tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Praline, against Sephora Collection Best Skin Ever Liquid Foundation in 30Y. Every attribute compared, with its share of the score.
ComparedYour shade30YClosest shade matchPralineHow they compareScore
Shade match55% of overall97
Colour60%95#a96238#ab6436Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Normal, dry, combinationNormal, dryBoth marketed for normal/dry skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 370, against Sephora Collection Best Skin Ever Liquid Foundation in 30Y. Every attribute compared, with its share of the score.
ComparedYour shade30YClosest overall alternative370How they compareScore
Shade match55% of overall91
Colour60%91#a96238#a4663dVery close colourColour difference 2.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 93/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $31 more
